Go with the Pros: 6 Reasons Why Professional Website Designers Are Worth It
It’s hard to imagine running a modern business that does not have an online presence. After all, informative, accessible websites are something customers expect. If you’re looking to put up a webpage, you’ve got two options..
Creating an eCommerce Funnel to Maximize Conversions
Many e-commerce companies struggle in building an eCommerce funnel that is streamlined and perpetually engaging to maximize conversions.
Embracing the Importance of UX/UI Design
Brands must ensure that the design of their technology enhances the values embodied in both its "UX" and "UI" characteristics.
How to Make Your App “Sticky”
Creating a sticky app requires strong customer knowledge and design thinking principles, including research and continuous measurement to improve your app.
Creating a Startup Website that Makes Money
Investing time and effort into the structure of your website can make the difference between growing beyond the startup phase or fading into obscurity.
Why Empathy in Business is More Than Being Nice.
Major brands are discovering that empathy is more than just being nice. It's about building meaningful relationships with consumers.
How to develop a new product around an unknown concept
Developing a product around an unknown concept is a long-term process that needs to be approached in a very specific way.
Make it or Break it: Why Your Startup’s Online Experience Matters
While startups can fail for many reasons, in many cases, they fail because they haven't invested in optimizing their online user experience.
How To Find The Right VC For Your Startup
First things first: when should you start looking for a VC partner? Good VC partners will have a very good understanding of your industry and have a big network and can help you find the right team.
5 Business-Focused Reasons UX is Important for Your Ecommerce Site
User experience research and testing at the design and prototyping stages brings usability issues to your attention when they're easier and cheaper to fix. Addressing these issues..
7 Factors that Influence UX for Your Ecommerce Site
User experience, or UX, is often confused with usability; however, usability is only one of seven factors that influence overall UX. So what is the difference? Usability refers to how easy...
5 User-Focused Reasons UX is Important for Your Ecommerce Site
You may understand what user experience (UX) is, but unless you understand its importance to the success of your ecommerce site from a user-focused perspective, you may miss the opportunity to design it right the first time..
Usability Testing Beyond the Traditional Approach
To truly understand user experience (UX), researchers must be able to see what users do, not what they say they do. Traditional UX research methods like interviews, surveys, and focus groups capture users’ perceptions of their experiences, while usability testing...
Most Popular UX Tools for Ecommerce in 2020
Once you know which UX research and design strategies you want to implement when developing your ecommerce site, you’ll want to narrow down which tools to use. Familiarize yourself with the most commonly used UX research, design, and collaboration tools,...
Let Color Differentiate Your Brand and Message
The strongest, most enduring brands are the ones that form emotional bonds with their audience. While those connections don’t have to be more than a fraction of a second in duration, their impact is ongoing if a brand adequately fosters...
Top 10 Design Tips for Designing a Successful eCommerce Site
Shoppers are online now. At least 40 percent of shoppers are, according to a study by UPS. They estimated that four out of 10 purchases are being initiated and completed in eCommerce channels only. When shopping online, 31 percent of...
The 5G Economy and Its Impact for Your Business
Technology has always had a significant impact on society, from the global economy to the success and operations of businesses, as well as the at-home lives of individuals. Yet, compared to today, there’s never been a time when devices and...
Improving Your Site’s UX: Navigation, Homepage, and Mobile Version
User experience is more about the functionality of your site than its appearance. Site appearance deals with user interface, or UI. Visual appeal plays a role in the overall UX (in fact, 38% of users will leave if they don’t...
Creating a Strategic Product Roadmap
A strategic product roadmap is a high-level document that explains the vision behind your product and helps guide the direction you take throughout the entire project. It explains what you’re creating, why you’re creating it, and how it will benefit...