Top Supplement Format Trends Among Consumers

The supplement industry has expanded immensely in recent years as people turned to supplements following the outbreak of the COVID-19 pandemic. The global dietary supplements market valued at USD 151.9 billion in 2021 is expected to grow at a compound annual growth rate of 8.9% from 2022 to 2030. And this change in consumer behavior looks like it will last. Three years after the outbreak of COVID-19, the supplement industry continues to see explosive growth, as products such as nootropics, collagen and probiotics gain traction in the market. The booming supplement industry provides lots of opportunity for new companies to benefit from the growth, but with so many brands fighting for attention, it’s tough to stand out. That’s where Trackmind comes in. From brand strategy to website design and development - we’re here to walk you through every step. And the best part? Our team brings more than two decades of supplement industry experience with them.

Step One: Consumer Research

Before you do anything else, it's important to conduct consumer research to figure out what supplements consumers are interested in. Consumer preferences change constantly year-to-year, but our team is here to help you stay on top of the latest industry trends. Through a blend of qualitative and quantitative methods, our team will help you identify the type of supplements, formats and flavors consumers are gravitating towards and why.

Step Two: Brand Strategy and Brand Identity

Once you know what consumers are interested in, it's time to come up with a brand strategy. While this part of building a brand can seem daunting at times, our experienced team will guide you through the entire process. We’ll lead you through exercises to understand your competition, mission and values, unique position in the market and your target consumers. After we’ve determined what makes your company special, we’ll translate that into a messaging strategy to help you communicate your unique point of difference to your target audience. In parallel, we'll work on creating your brand identity-visualizing your brand through your logo, color palette and visuals to attract customers and drive sales.

Step Three: Packaging Design

Once your brand identity is created, it's time to start working on packaging design. In today’s fast-paced society, companies only have seconds to catch the eye of the consumer as they’re choosing between supplements. Trackmind will work with your team to ensure that your packaging stands out on the shelf and draws in your target consumers, while still complying with all supplement industry regulations.

Step Four: Website Design and Development

Here at Trackmind we have a team of expert web developers that will help you bring your brand to life digitally. Want to be able to sell directly to consumers from your website? No problem - our developers have extensive eCommerce experience. We’ll design a visually engaging site and create a compelling, seamless experience that keeps customers coming back.

Step Five: Marketing Concepts and Templates

The last piece of the brand-building puzzle is marketing. We’ll help you bring your message and product to consumers through custom templates for social media posts, ads, posters and more. Looking to stay on top of the latest beverage industry trends? Check out our blog and follow us on Instagram and LinkedIn to stay in the loop on everything beverages.

See how Trackmind helps enterprises move from strategy to production. View our case studies.