Top Supplement Format Trends Among Consumers
Supplements are big business. Data from the CDC suggest that more than half of U.S. adults take dietary supplements, and the market is expected to grow at 9% CAGR per year through 2028.
Consumer Interest in Global Flavors Creates a Big Splash in Beverage Industry
New and exciting companies are making big waves in the domestic beverage market - bringing global flavors to fresh and functional beverages.
5 Steps To Creating A Supplement Brand
The supplement industry has expanded immensely in recent years as people turned to supplements following the outbreak of the COVID-19 pandemic.
Top 5 Supplement Ingredient Trends in 2022
The supplement industry is booming as more people realize the negative effects that a high stress, always-on lifestyle has on their ability to meet daily nutritional needs. Consumers are responding with a rush to health and well-being products,...
The Rise of New and Innovative Probiotic Beverages
Probiotic and prebiotic drinks in particular have seen explosive growth in the market as consumers look for beverages that support digestive health.
How Supplement Companies Can Increase Repurchase Rates
How can supplement companies partner with practitioners to ensure patients adhere to their recommendations?
Three Ingredients Shaping the Functional Beverage Industry
The growth of the global beverage market can be attributed to consumer preference for healthier beverages and environmental concerns.
Future of Beverages is Functional
There’s a huge demand for beverages that serve a function above and beyond just quenching thirst or providing necessary calories.
5 Surefire Steps to Building a Beverage Brand
If you’ve had that idea for a beverage brand brewing in the back of your mind for a while — now’s the time to crack it open.
Your Logo is not Your Brand
There’s a significant difference between a logo and a brand. When contemplating a logo design, start by developing your bigger brand concept.