Top Supplement Format Trends Among Consumers
Supplements are big business. Data from the CDC suggest that more than half of U.S. adults take dietary supplements, and the market is expected to grow at 9% CAGR per year through 2028.
5 Steps To Creating A Supplement Brand
The supplement industry has expanded immensely in recent years as people turned to supplements following the outbreak of the COVID-19 pandemic.
Top 5 Supplement Ingredient Trends in 2022
The supplement industry is booming as more people realize the negative effects that a high stress, always-on lifestyle has on their ability to meet daily nutritional needs. Consumers are responding with a rush to health and well-being products,...
How Supplement Companies Can Increase Repurchase Rates
How can supplement companies partner with practitioners to ensure patients adhere to their recommendations?
How a great Business Model is superior to technology for digital transformation
Smart company leaders learn from their mistakes. Winning company leaders learn from the mistakes of others. It would definitely be worth your time to take a step back right now and get some perspective on what digital transformation is doing...
The Benefits of Mindfulness for Engineers
In this day and age, multitasking is practically synonymous with the image of being productive. If you’re on a conference call while laying out plans to design a new technology and checking your email for the latest update from your...
Sephora: Augmented Reality, Artificial Intelligence & Future of Beauty
Beauty companies have traditionally relied on sales from department stores to drive revenue. However, if you want to stay relevant in the beauty industry today, you have to use technology to your advantage to enhance the customer experience. Sephora provides...
5 Steps in Design Thinking, Part 5: Excellence in Test Design
We now come to the end of a great arc on how to overcome any kind of business roadblock using design thinking. This approach is often used to create innovative new lines of business, but the more you apply it,...
Steps in Design Thinking, Part 4: Create the Future with a Prototype
The fourth stage in the Design Thinking process, Prototype, represents a reversal from everything you have done to get here. This is the time for your team to pivot from multiplying possibilities to eliminating impracticalities. For those with an engineering...
Steps in Design Thinking, Part 3: Ideate
Up to this point in the Design Thinking process, your team has had to lean heavily into the scientific method to Empathize with the customer based on gathered data and Define the optimal problem statement. Now, as they enter the...