Everyone has dreams–and crowdfunding has allowed a growing number of people to bring their dreams to life. Crowdfunding is the generating of funds through followers, and has proven beneficial for entrepreneurs launching new ideas. Entrepreneurs have found that a crowdfunding platform is particularly useful in activating users from the correct target audience, as these consumers are more willing to pay to contribute to projects they find to be beneficial; and the crowdfunding platform also gives consumers and donors a customized experience so that they feel a connection to the new ideas.
How can dreamers bring these ideas to reality through crowdfunding? Using crowdfunding platforms, entrepreneurs can start engaging customers early in the development process by building a campaign page with company materials and videos, and by building a social media presence. Telling a good story is one of the primary objectives of a good crowdfunding campaign, and today’s consumers respond well to videos, particularly ones that are informative and humorous. However, delivering a strong message to the right audience requires a multi-faceted approach.
Social media presence is just as vital to the success of a crowdfunding campaign. As popularity of Facebook, Twitter, Instagram, and other platforms continue to rise, getting the crowdfunding message out is a critical component in gaining the right audience. Through social media, as well as advertisements in publications, articles, and other media these campaigns can draw in its target audience on a personal level.
One of the most successful crowdfunding organizations is the popular Kickstarter. Through Kickstarter, creators and supporters can come together to bring the next greatest innovation to life.
Crowdfunding platforms like Kickstarter help entrepreneurs create an immediate following and build rapport between supporters and the creators of new unique projects. Followers feel an investment and attachment to the project because ultimately they are the ones behind it. There is great incentive for initial investors to see that the project is not only completed, but successful. Additionally, supporters can choose to invest in projects they are interested in, giving consumers a targeted experience. However, most importantly perhaps, the earliest investors get their hands on the product first. Distributing the new idea is one of the keys to making the newest invention a success from day one.
There are several steps crowdfunding campaigns can take to improve their chances of success. In addition to social media and marketing, a project needs to tell a story that can resonate with followers. Building a press kit with all the relevant materials can organize this story into an easily accessible format for future investors, consumers, or media. A viral social media pre-campaign can also help get the ball rolling before the project is launched with the official campaign. Entrepreneurs can also choose to spread the word via email, using customizable email templates from Mailchimp and Streak that allow to you send and track personalized bulk emails.
Crowdfunding is one great way to gauge interest and collect funds for the next great idea. With the help of strong social media, marketing, and local support anyone might launch a successful campaign. Tell just the right story, through the right channels, and your next big idea might make it big.