The turn of the century brought not only a new wave of electronics but innovative ways to use that technology to develop new ways to transmit information. Initially, podcasts were seen as one of these solutions. Podcasts are audio recordings from people who are generally experts in a given field. In the early 2000s, before the rise of video, podcasts were introduced as a new and innovative way to learn. Consumers can listen to podcasts at any time and hear insights from their favorite experts on a given topic. Because podcasts are all audio, they do not require the listener to watch anything so they are able to multitask.
Screen time, which was once seen as a plus, has now risen to the point where some consumers have had enough and believe they spend too much time looking at screens daily. Between typical eight hour work days and two to four hours watching television or using a smartphone in spare time, consumers find themselves in front of screens typically 10-12 hours a day. That is a significant portion of the day considering most people are only awake for about 16 or 17 hours a day.
Podcasts, once thought to be less engaging because of the lack of video, have re-emerged as a result of people wanting to take a break from being immersed in the screens of their televisions, computers, and smartphones. Podcasts allow people to take time away from screens, multitask, and still learn new ideas, concepts, and news that could provide both personal and professional benefits.
Once thought of as innovative, then nearly obsolete, consumers have changed their tune about podcasts and now can rest their eyes, multitask, and still continue to grow.