Consumers no longer have to wait in long checkout lines at stores to make purchases. With the emergence of mCommerce, or mobile commerce, people can skip the lines and order with a click of a button on their smartphones or tablets.
In recent years the mCommerce market has exploded in conjunction with the widespread availability of 4G networks, to improve web connectivity in mobile devices. Smartphones and tablets are even replacing desktop and laptop computers for online shopping. Consumers find convenience in the smaller devices. The rapid rise of mCommerce is evident as the consumers nearly tripled the amount of time they spent shopping on their smart phones in the period from June 2010 to June 2013. More recently, shoppers have found a happy medium, using tablets as opposed to laptops or smartphones.
When consumers know exactly what they want, the smartphones provide the most convenience. However, most online shoppers prefer to browse before they buy and a tablet is the ideal size, the best of both worlds.
Regardless of mobile device preference, it is clear that mCommerce is revolutionizing the consumer experience. Shoppers are now looking for more “perks” or an improved experience through the mobile platforms. The new consumer experience is centered on expedited shipping and delivery. The latest trends suggest 50% of online shoppers will not make a purchase if they cannot receive an item on the date they expect to have it. Approximately one quarter of online purchases are “picked up in store” through a delivery option that many retailers have. Sixty-eight percent of retailers support the expedited delivery movement, offering next-day delivery. Now more than ever, there are numerous shipping and delivery options to appeal to a wide range of consumers to fulfill their needs.
Mobile commerce is changing the way people not only do business but interact. Consumers now have confidence in receiving products at their convenience with the click of a button. The mCommerce revolution has changed the shopping experience dramatically–and one day consumers may be able to receive purchases on the same day from the comfort of their couches–only time, and technology, will tell.