Optimizing Productivity through Technology


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A good leader asks his or herself and the company this every day: “How do we get better?” Currently, many organizations struggle with optimizing productivity in many areas, from inefficiency to superfluous services. Leaders are constantly searching for new ways to solve this dilemma in order to better serve the company and yield better results. This is especially true for startups trying to get off the ground; they have to be ultra-efficient to even have a chance at success. Companies and organizations are looking to leverage technology in an effort to have electronic services perform mundane or remedial tasks, in order to give the company and its leaders more time to focus on the improvement of more complex tasks that require human thinking. Organizations all have their own beliefs and methods to achieve optimization, however, with an effective strategy, the results could be even better.

In addition to asking how a company or organization can leverage productivity, businesses have one other primary objective. Companies must keep their bottom line in the black. Typically, a company will resort to reducing the workforce with layoffs in order to restore finances. However, this is just a temporary fix because then others are forced to take on more responsibilities than they can handle, resulting in dissatisfaction. Really, companies and organizations should be focused more on working smarter instead of harder to enhance productivity. The great thing about the 21st century is the abundance of technology. Today’s technology is able to complete simple tasks, which in turn allows employees the freedom and time to discuss more complex topics that require more thought, input, and evaluation.

Optimization can be achieved in multiple ways. Given the world today, technology provides a great way to optimize businesses. Technology can be used to create algorithm-driven automation, perform data analytics research, and to develop products.  

Algorithm-driven automation can be embedded into services to streamline services so that they are easy to for both the company and the customer to use. Technology can help companies maintain data analytics research and even offer suggestions on target markets or customers based on the information that is collected. Technology can also help develop products and services that can use the aforementioned algorithm-driven automation and data analytics to create a product or service that both the company and consumer enjoy.

Ultimately, optimization allows companies to allocate more time for highly variable tasks which require human input. While humans are necessary for both product discovery and leading product development initiatives, technology could eventually carry out these initiatives. A cross-functional team can head up product development, focusing on implementation and increasing revenue, in turn eliminating the need for additional employees.

Another result of cost-cutting optimization is the ability to have adjustable price structures. Different customers have different needs–and because the initial investment is less, companies will have the flexibility to sell for less and buy as a consumer for less, while still retaining the same profit margin.

In all, optimization helps companies and organizations achieve their goals both efficiently and effectively. This leads to more company growth, more profits, and more goods and services that are available to consumers to find something that fits their needs. Successful optimization means not only does the customer win, but the company does too.

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