Industry Expert Series: Elan Sudberg (Part II)
Part II of our conversation with Elan Sudberg about product testing, transparency and how to build a trusted consumer base and winning brand.
Industry Expert Series: Elan Sudberg (Part I)
A conversation with Elan Sudberg, CEO of Alkemist Labs, a passionately committed contract testing laboratory specializing in plant identity, potency, and purity testing to the Food & Beverage, Nutraceutical, and Cosmeceutical Industries.
Summer Spotlight Series: Natalie Van Unen
Natalie walked us through her story, why she and her sister started One Health, the roadblocks and successes they’ve had along the way and what she is most looking forward to...
The Beverage Industry is Taking on Climate Change
As climate change accelerates, consumers are increasingly concerned with the way large corporations are taking on environmental responsibility. Many consumers, especially those in the younger generations, expect..
Taste and Texture: A Make it or Break it Point for Beverages
When purchasing a beverage for the first time, there are a number of things that can draw in the customer - the packaging, the advertised flavors, the functionality, the health promoting benefits...
The Power of Brand Collaborations
Brand collaborations have always been a popular marketing tactic, especially in the beverage industry. Whether it’s a brand partnering with a celebrity, a brand partnering with a movie on a new release, or two brands from the food and beverage industry.
Brands Seek to Shake Up Energy Drink Market
The energy drink sector of the beverage market has been rapidly growing in recent years, with sales projected to reach 20 billion by 2024, according to a 2020 report from Mintel. And while the energy drink sector is predicted to continue to grow thanks to a dedicated base of energy drink users, these users still represent less than half of all US consumers. Energy drink brands know that in order to continue their success and sustain sales for the future, they must continue to gain new customers.
Designing Beverage Packaging for Gen Z
Packaging design can make or break a beverage brand. The design of your packaging is the first thing that consumers will see and it’s up to the design to draw consumers in, create brand recognition and set your product apart from your competition.
Top Supplement Format Trends Among Consumers
Supplements are big business. Data from the CDC suggest that more than half of U.S. adults take dietary supplements, and the market is expected to grow at 9% CAGR per year through 2028.
Consumer Interest in Global Flavors Creates a Big Splash in Beverage Industry
New and exciting companies are making big waves in the domestic beverage market - bringing global flavors to fresh and functional beverages.