Trackmind Solutions

Your Logo is not Your Brand

Your Logo is not Your Brand

There’s a significant difference between a logo and a brand. When contemplating a logo design, start by developing your bigger brand concept.

Your Logo is not Your Brand

Your Logo is not Your Brand

On a perfect market-based day, Joe Consumer would wander through the mall, stopping into the swoosh store for a new pair of shoes, grabbing lunch under the golden arches, and looking for a ‘bull’s eye’ deal at a national chain store. If you’re like most consumers, you’ve already interpreted that the mall jaunt involved Nike, […]