Designing Beverage Packaging for Gen Z

Packaging design can make or break a beverage brand. The design of your packaging is the first thing that consumers will see and it’s up to the design to draw consumers in, create brand recognition and set your product apart from your competition.

Top Supplement Format Trends Among Consumers

Supplements are big business.

Data from the CDC suggest that more than half of U.S. adults take dietary supplements, and the market is expected to grow at 9% CAGR per year through 2028.

5 Surefire Steps to Building a Beverage Brand

If you’ve had that idea for a beverage brand brewing in the back of your mind for a while — now’s the time to crack it open.