Trackmind Solutions

5 Steps of Design Thinking Part 2: Define

problem statement, design thinking, defining problem

From that mind space, your team begins to truly comprehend and define the problem that customers feel compelled to solve. The objective is to craft a problem statement that is absolutely clear, actionably specific, and structured to address pain points that customers must deal with in the real world.

Industry Expert Series: Sam Jactel

Conversation with Sam Jactel, founder & CEO of Ayble Health, about gut health and how the healthcare industry is using technology for personalized healthcare solutions.

Storytelling in Biotechnology: Why it matters

By using storytelling to illustrate the benefits, applications, and impact of your technology, you can create a compelling narrative that captures the attention and imaginations of your audience.

The Power of Brand Collaborations

Brand collaborations have always been a popular marketing tactic, especially in the beverage industry. Whether it’s a brand partnering with a celebrity, a brand partnering with a movie on a new release, or two brands from the food and beverage industry.