Crafting Beauty's Future: Arcaea's Brand & Web Design
Website Design + Development | Photography | Brand Collateral
A beauty revolution
Arcaea creates new beauty product experiences by combining technology from the past and present–bridging biology with DNA sequencing, bioinformatics, fermentation, software engineering, metabolic engineering, formulation, art, and storytelling. The Arcaea approach relies on the power of biology to not only create a non-extractive future for ingredients, but also to access previously unimaginable product potential.
Trackmind worked with the Arcaea team and a team of designers to bring their brand vision to life digitally. We started our website creation engagement with a detailed site map, then led the writing team through an exploratory phase to define the content needed for the site.
Design and Development.
In the website development phase, we translated the final website design into a set of beautiful, responsive web pages suited for desktop, then reworked the design to enhance the mobile experience even further. Each step of the way, we carefully crafted each brand element to suit multiple screen size, ensuring that the end user would have a beautiful experience regardless of the device that brought them to the Arcaea website.
Arcaea, a New Company Launched on the Ginkgo Bioworks Platform, Raises $78M to To Build a New Foundation For the Beauty Industry through Expressive Biology
Strategic investment from leading beauty companies including CHANEL and Givaudan with additional financial backing from Wittington Ventures, Viking Global Investors and Cascade Investments
“Trackmind brings careful strategic planning, exceptional creative design and vast technical expertise to any project we send their way. Deep industry knowledge and transparent communication makes our experience smooth and straightforward every time.”
BRENT ECK, CEO, METAGENICS