Strategic investment from leading beauty companies including CHANEL and Givaudan with additional financial backing from Wittington Ventures, Viking Global Investors and Cascade Investments
Arcaea creates new beauty product experiences by combining technology from the past and present–bridging biology with DNA sequencing, bioinformatics, fermentation, software engineering, metabolic engineering, formulation, art, and storytelling. The Arcaea approach relies on the power of biology to not only create a non-extractive future for ingredients, but also to access previously unimaginable product potential.
Trackmind worked with the Arcaea team and a team of designers to bring their brand vision to life digitally. We started our website creation engagement with a detailed site map, then led the writing team through an exploratory phase to define the content needed for the site.
By nature, Ferment is a company that blends art and science to power the creation of new companies developing on its synthetic biology platform. Portraying the brand identity through the beauty of nature and biology using petri dish art not only reflected that blend of art and science, but also created a connection to the parent company, Ginkgo Bioworks.
In the website development phase, we translated the final website design into a set of beautiful, responsive web pages suited for desktop, then reworked the design to enhance the mobile experience even further. Each step of the way, we carefully crafted each brand element to suit multiple screen size, ensuring that the end user would have a beautiful experience regardless of the device that brought them to the Arcaea website.
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