UX Design
UI Design
Content Strategy
Marketing
Brand Execution
Development
BRAND
Brand Execution and Design
Trackmind worked with the Arcaea team and a team of designers to bring their brand vision to life digitally. We started our website creation engagement with a detailed site map, then led the writing team through an exploratory phase to define the content needed for the site.
Website
Storytelling
Our team of writers are storytellers by nature. We start with deep dive briefing with the client to understand the company and its connection to its customers, in order to tell their story to their audience in a unique and compelling way.

Out of our conversations with Ferment, we shaped their value proposition as a company creation studio using programmable biology to create endless opportunities to improve human welfare. We then used that value proposition to write their website copy and video script.
website
Website Design and Development
In the website development phase, we translated the final website design into a set of beautiful, responsive web pages suited for desktop, then reworked the design to enhance the mobile experience even further. Each step of the way, we carefully crafted each brand element to suit multiple screen size, ensuring that the end user would have a beautiful experience regardless of the device that brought them to the Arcaea website.  
More About Arcaea
Arcaea, a New Company Launched on the Ginkgo Bioworks Platform, Raises $78M to To Build a New Foundation For the Beauty Industry through Expressive Biology
Strategic investment from leading beauty companies including CHANEL and Givaudan with additional financial backing from Wittington Ventures, Viking Global Investors and Cascade Investments
VIDEO
Arcaea, a New Company Launched on the Ginkgo Bioworks Platform, Raises $78M to To Build a New Foundation For the Beauty Industry through Expressive Biology

Strategic investment from leading beauty companies including CHANEL and Givaudan with additional financial backing from Wittington Ventures, Viking Global Investors and Cascade Investments

WORK
Check out more of our work.

A beauty revolution through biology

Arcaea creates new beauty product experiences by combining technology from the past and present–bridging biology with DNA sequencing, bioinformatics, fermentation, software engineering, metabolic engineering, formulation, art, and storytelling. The Arcaea approach relies on the power of biology to not only create a non-extractive future for ingredients, but also to access previously unimaginable product potential.

BRAND

Brand Execution and Design

Trackmind worked with the Arcaea team and a team of designers to bring their brand vision to life digitally. We started our website creation engagement with a detailed site map, then led the writing team through an exploratory phase to define the content needed for the site.

Storytelling

By nature, Ferment is a company that blends art and science to power the creation of new companies developing on its synthetic biology platform. Portraying the brand identity through the  beauty of nature and biology using petri dish art not only reflected that blend of art and science, but also created a connection to the parent company, Ginkgo Bioworks.

WEBSITE

Website Design and Development

In the website development phase, we translated the final website design into a set of beautiful, responsive web pages suited for desktop, then reworked the design to enhance the mobile experience even further. Each step of the way, we carefully crafted each brand element to suit multiple screen size, ensuring that the end user would have a beautiful experience regardless of the device that brought them to the Arcaea website.

BRAND

Arcaea, a New Company Launched on the Ginkgo Bioworks Platform, Raises $78M to To Build a New Foundation For the Beauty Industry through Expressive Biology
Strategic investment from leading beauty companies including CHANEL and Givaudan with additional financial backing from Wittington Ventures, Viking Global Investors and Cascade Investments

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PHONE

212-401-8695

Trackmind is a global leader in strategy, creative and technology solutions.