Branding

Storytelling

Website Design

Development

Video

Bringing synthetic biology to life

The Ferment Co is a company creation studio for the next wave of synthetic biology product companies. Powered by Ginkgo Bioworks, the world’s most advanced platform for cell programming. Ferment matches visionary founders — technical and non-technical alike — with world-class resources for building with biology. Ferment incubates, funds, and launches new companies that use programmed biology to shape the human future.

Visual Brand
Design

By nature, Ferment is a company that blends art and science to power the creation of new companies developing on its synthetic biology platform. Portraying the brand identity through the beauty of nature and biology using petri dish art not only reflected that blend of art and science, but also created a connection to the parent company, Ginkgo Bioworks.

Storytelling

Our team of writers are storytellers by nature. We start with deep dive briefing with the client to understand the company and its connection to its customers, in order to tell their story to their audience in a unique and compelling way.

Out of our conversations with Ferment, we shaped their value proposition as a company creation studio using programmable biology to create endless opportunities to improve human welfare. We then used that value proposition to write their website copy and video script.

Website
Design and Development

We created the design for the website, using the petri dish artwork as well as splashes of spectral color to create a vibrant, exciting site for their audience. We developed the site on the Webflow platform, allowing us to develop in just a few days to meet an aggressive launch deadline.