Kroma is an intelligent platform for professionals with an idea to pitch or present. Their presentation builder is fast, collaborative, and uses the power of AI to optimize for clarity. It’s predictive, fast, and smart enough to stay out of your way. Kroma isn’t just AI - it’s Automated Inspiration.

When defining a set of photography for the new Metagenics website, we learned that the scientific experts at Metagenics identify plant-based derivatives and nutrients to positively influence health in uniquely effective and predictably safe ways. We then incorporated these product ingredients into the photography brief to visually tell the story of each supplement.

Using the elements from the brand identity concept, we designed a custom Wordpress site that helped Kroma to fully articulate their product, and its uses. Within the site we created multiple opportunities for the marketing team to communicate with customers and provided ways for new users to sign up. Once the site was designed, we assisted the Kroma team in selecting over a hundred images for the site and created dozens of custom illustrations to show the ideas behind each feature component.