UX Design
UI Design
Brand Strategy
Marketing
Branding
Development
BRAND
Branding and Design
Using the idea of Automated Inspiration, our team created a bold and simple approach to the brand identity design, while using the K as a brand icon. With the addition of custom “comet” iconography, to indicate motion and speed, and bold, fun imagery and illustrations, we created endless opportunities to show the idea of automated inspiration & the idea of creating order in presentations.
Website
Storytelling
Our team of writers are storytellers by nature. We start with deep dive briefing with the client to understand the company and its connection to its customers, in order to tell their story to their audience in a unique and compelling way.

Out of our conversations with Ferment, we shaped their value proposition as a company creation studio using programmable biology to create endless opportunities to improve human welfare. We then used that value proposition to write their website copy and video script.
WEBSITE
Website Design and Development
Using the elements from the brand identity concept, we designed a custom Wordpress site that helped Kroma to fully articulate their product, and its uses. Within the site we created multiple opportunities for the marketing team to communicate with customers and provided ways for new users to sign up. Once the site was designed, we assisted the Kroma team in selecting over a hundred images for the site and created dozens of custom illustrations to show the ideas behind each feature component.
More About Arcaea
Arcaea, a New Company Launched on the Ginkgo Bioworks Platform, Raises $78M to To Build a New Foundation For the Beauty Industry through Expressive Biology
Strategic investment from leading beauty companies including CHANEL and Givaudan with additional financial backing from Wittington Ventures, Viking Global Investors and Cascade Investments
WORK
Check out more of our work.

Create with Automated Inspiration

Kroma is an intelligent platform for professionals with an idea to pitch or present. Their presentation builder is fast, collaborative, and uses the power of AI to optimize for clarity. It’s predictive, fast, and smart enough to stay out of your way. Kroma isn’t just AI - it’s Automated Inspiration.

eCommerce

Product + Lifestyle Photography

When defining a set of photography for the new Metagenics website, we learned that the scientific experts at Metagenics identify plant-based derivatives and nutrients to positively influence health in uniquely effective and predictably safe ways. We then incorporated these product ingredients into the photography brief to visually tell the story of each supplement.

Storytelling

By nature, Ferment is a company that blends art and science to power the creation of new companies developing on its synthetic biology platform. Portraying the brand identity through the  beauty of nature and biology using petri dish art not only reflected that blend of art and science, but also created a connection to the parent company, Ginkgo Bioworks.

website

Website Design and Development

Using the elements from the brand identity concept, we designed a custom Wordpress site that helped Kroma to fully articulate their product, and its uses. Within the site we created multiple opportunities for the marketing team to communicate with customers and provided ways for new users to sign up. Once the site was designed, we assisted the Kroma team in selecting over a hundred images for the site and created dozens of custom illustrations to show the ideas behind each feature component.

Get in touch.

If the available times above do not work for you, please contact us directly and a member of our team will reach out to you within 24 hours.

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Contact information

PHONE

212-401-8695

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