A modern women’s health solution.

Mavocare is a feminine health and beauty company that creates products that are "Good for your V." Leveraging the power of nature’s antifungal - the Calendula flower - Mavocare offers a wide range of products designed to support the production of healthy bacteria in the vaginal microbiome.

BRAND

Brand Execution and Design

Trackmind worked with the Arcaea team and a team of designers to bring their brand vision to life digitally. We brought beauty and simplicity to their website design.

Storytelling

By nature, Ferment is a company that blends art and science to power the creation of new companies developing on its synthetic biology platform. Portraying the brand identity through the beauty of nature and biology using petri dish art not only reflected that blend of art and science, but also created a connection to the parent company, Ginkgo Bioworks.

WEBSITE

Website Design and Development

In the website development phase, we translated the final website design into a set of beautiful, responsive web pages suited for desktop, then reworked the design to enhance the mobile experience even further. Each step of the way, we carefully crafted each brand element to suit multiple screen sizes, ensuring that the end user would have a beautiful experience regardless of the device that brought them to the Arcaea website.

MORE ABOUT ARCAEA

ARCAEA, A NEW COMPANY LAUNCHED ON THE GINKGO BIOWORKS PLATFORM, RAISES $78M TO TO BUILD A NEW FOUNDATION FOR THE BEAUTY INDUSTRY THROUGH EXPRESSIVE BIOLOGY

Strategic investment from leading beauty companies including CHANEL and Givaudan with additional financial backing from Wittington Ventures, Viking Global Investors and Cascade Investments

Packaging

Packaging Design

Trackmind worked with Mavocare to develop their visual brand, including the logo, color palette, font selection and iconography. We then translated the brand into visually fun packaging tailored to the market.