Metagenics is a leader in the health and wellness industry–and a producer of the highest-quality nutritional supplements available. They saw an opportunity to improve customer experience for their practitioners by helping them digitize their practices and streamline their operations - making personalized lifestyle medicine the standard of care.

When defining a set of photography for the new Metagenics website, we learned that the scientific experts at Metagenics identify plant-based derivatives and nutrients to positively influence health in uniquely effective and predictably safe ways. We then incorporated these product ingredients into the photography brief to visually tell the story of each supplement.

Metagenics retained us to help them create a new, updated eCommerce site tailored to their B2B2C business. Because Metagenics sells only through licensed practitioners, we had the dual challenge of not only highlighting products to potential customers, but also allowing practitioners to order directly from their site. In collaboration with their in house marketing team, we embarked on updating and upgrading Metagenics.com. Through this process, we focused on creating the best user experience for both patients and practitioners.

We created a set of videos to help launch the “new” Metagenics. These videos re-affirmed Metagenics’ commitment to their practitioner community and underlined their promise to create products that best serve practitioners’ patients.

We worked with Metagenics to design, test, and build a digital platform for their network of thousands of practitioners around the world. Behind a streamlined dashboard, this system consolidated data from a wide range of sources, ultimately driving sales by making recommendations on how to best guide their patient’s health journey.