Founded by Melissa Spencer, the Spencer Collection is a luxury jewelry brand that allows customers to add real, personalized touches to their jewelry and gemstones - whether its wearable fine jewelry, one-of-a-kind portrait gems or home decor.
Driven by the concept of simple ingredients, we designed a minimalist brand identity concept, driven by a modern, boutique look and feel. From selection of a deep green color to represent the main ingredient, to photography that represents a healthy lifestyle–we created a cohesive brand that works all along the spectrum, from packaging to the website to social media marketing and beyond.
We collaborated with Spencer Collection to create a full brand identity package, based on the idea of the prismatic nature of light passing through gemstones. From logos to colors to photography art direction, we enjoyed a wonderful creative journey toward a brand that truly reflected the light, fun and beautiful nature of the business.
By nature, Ferment is a company that blends art and science to power the creation of new companies developing on its synthetic biology platform. Portraying the brand identity through the beauty of nature and biology using petri dish art not only reflected that blend of art and science, but also created a connection to the parent company, Ginkgo Bioworks.
We designed and developed a highly custom Shopify website allowing customers to create personalized portrait jewelry and purchase items from extensive gemstone and lifestyle collections. We also created a collaborative feature that allows customers to create custom necklaces and bracelets encapsulating the idea of Synesthesia, in which letters are seen as colors that are then formulated into customized enamel and gemstone jewelry.
When developing the Spencer Collection website, our team built a customized shopify plug in that allowed customers to create their own personalized jewelry order. The site prioritizes the user experience - walking customers through choices from the type of setting, metal, and gemstone, all the way to the custom photo that they submit to be transformed into a beautiful jewelry piece.
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