Software | eCommerce | Brand Identity
Custom Jewelry.
Made just for you.
We collaborated with Spencer Collection to create a full brand identity package, based on the idea of the prismatic nature of light passing through gemstones. From logos to colors to photography art direction, we enjoyed a wonderful creative journey toward a brand that truly reflected the light, fun and beautiful nature of the business.
Creating eCommerce experiences.
Following the brand identity creation, we designed and developed a highly custom website allowing customers to create personalized portrait jewelry, purchase items from her extensive gemstone and lifestyle collections, and created a collaborative feature that allows customers to create custom necklaces and bracelets encapsulating the idea of Synesthesia, in which letters are seen as colors that are then formulated into customized enamel and gemstone jewelry.
Custom
Jewelry Builders
Trackmind collaborated with SpencerCollection to create a groundbreaking Shopify plugin, revolutionizing jewelry customization. Design, preview, and purchase unique pieces effortlessly. The plugin has been a huge success and has helped SpencerCollection increase sales.
Design
Crafting a modern and sophisticated brand identity, we meticulously designed a visual brand identity for SpencerCollection that resonates with their vision. Our work encapsulates the essence of elegance, seamlessly blending contemporary aesthetics with timeless allure.
Technology
We developed an eCommerce platform to showcase SpencerCollection’s exquisite jewelry collection. Our custom-built Shopify integration ensures a smooth and intuitive shopping journey, empowering customers to effortlessly explore, personalize, and purchase their desired pieces.
Creating
a bold new
brand identity.
Our collaboration with Spencer Collection led to the creation of a comprehensive brand identity package, inspired by the captivating interplay of light through gemstones. From logos to colors and photography art direction, we embarked on a delightful creative journey, crafting a brand that authentically radiates the business’s light, joyous, and captivating essence.
MELISSA SPENCER, CEO + FOUNDER, SPENCER COLLECTION
“Trackmind brings careful strategic planning, exceptional creative design and vast technical expertise to any project we send their way. Deep industry knowledge and transparent communication makes our experience smooth and straightforward every time.”
BRENT ECK, CEO, METAGENICS