Branding
eCommerce
Marketing
Packaging
Design
Technology
BRAND
Visual Branding
From visual branding to packaging design to a new ecommerce website, Trackmind partnered with STACKS to bring their vision for the product to life. Starting with the concept of science meeting the future of health, Trackmind designed a suite of logos, a robust color palette and selected conceptual imagery to begin the visual branding process.
Website
Storytelling
Our team of writers are storytellers by nature. We start with deep dive briefing with the client to understand the company and its connection to its customers, in order to tell their story to their audience in a unique and compelling way.

Out of our conversations with Ferment, we shaped their value proposition as a company creation studio using programmable biology to create endless opportunities to improve human welfare. We then used that value proposition to write their website copy and video script.
Packaging
Packaging Design
Trackmind worked with STACKS to create compelling packaging for both their stick packs and boxes, using a unique design for the boxes which allowed the product to be shipped in its closed format or opened to reveal a unique POP display.
Website
eCommerce Design and Development
Our team designed and developed a custom Shopify website, prioritizing user experience the entire way. We built custom code to handle Stacks’ unique subscription offering, allowing users to choose from a variety of subscription options and ensuring optimal sales conversions.
More About Arcaea
Arcaea, a New Company Launched on the Ginkgo Bioworks Platform, Raises $78M to To Build a New Foundation For the Beauty Industry through Expressive Biology
Strategic investment from leading beauty companies including CHANEL and Givaudan with additional financial backing from Wittington Ventures, Viking Global Investors and Cascade Investments
VIDEO
Video
Creative
We created video assets to best illustrate how biotechnology is creating the next generation of renewables - vital for the survival of humanity. Our aim was to highlight the beauty and magic while defusing fear and injecting basic understanding of the field. Science is not scary! Its application is viable - small and large levels.  Ferment Co. is positioned to leverage their collective knowledge and change the world, for the better, and we plan on helping them. Biology is beautiful. Another paradigm shifts for the better!
WORK
Check out more of our work.

A brand new nootropic stack

STACKS focuses on the body's innate regenerative capacity and rewinding the epigenetic clock. Their first launch, the STACKS nootropic stick pack, is made with high quality ingredients sourced from functional foods that positively affect health beyond basic nutrition–offering both instant enhancements and long-term neuroprotective benefits for your brain.

BRAND

Visual Branding

From visual branding to packaging design to a new ecommerce website, Trackmind partnered with STACKS to bring their vision for the product to life. Starting with the concept of science meeting the future of health, Trackmind designed a suite of logos, a robust color palette and selected conceptual imagery to begin the visual branding process.

Storytelling

By nature, Ferment is a company that blends art and science to power the creation of new companies developing on its synthetic biology platform. Portraying the brand identity through the  beauty of nature and biology using petri dish art not only reflected that blend of art and science, but also created a connection to the parent company, Ginkgo Bioworks.

PACKAGING

Packaging Design

Once the visual brand identity concept was completed, Foundery5 worked with STACKS to create compelling packaging for both their stick packs and boxes, using a unique design for the boxes which allowed the product to be shipped in its closed format or opened to reveal a unique POP display.

BRAND

eCommerce Design and Development

Our team designed and developed a custom Shopify website, prioritizing user experience the entire way. We built custom code to handle Stacks’ unique subscription offering, allowing users to choose from a variety of subscription options and ensuring optimal sales conversions.

MORE ABOUT ARCAEA

ARCAEA, A NEW COMPANY LAUNCHED ON THE GINKGO BIOWORKS PLATFORM, RAISES $78M TO TO BUILD A NEW FOUNDATION FOR THE BEAUTY INDUSTRY THROUGH EXPRESSIVE BIOLOGY
Strategic investment from leading beauty companies including CHANEL and Givaudan with additional financial backing from Wittington Ventures, Viking Global Investors and Cascade Investments

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PHONE

212-401-8695

Trackmind is a global leader in strategy, creative and technology solutions.