UX/UI
Branding
Marketing
Video
Software
Technology
Brand
Visual Brand Identity Design
We worked with our client, Mala, to identify and select the name “Zesties”, which then lent inspiration to the creation of the full brand identity. When creating the visual brand concept for Zesties, we wove in bright, fresh citrusy colors to evoke energy, and fun artwork that illustrated a zest for life through self-care.
APP DESIGN
App Design and Development
Our client Mala provided us with wireframes and an anticipated user journey for the app. Trackmind then translated the wireframes into designs for the app. We then developed the app, while keeping user experience top of mind. We ensured that the app was shareable and secure across iOS and Android platforms.
MARKETING
Social Strategy
To expand the vision of self-care through friendly competition, we designed an array of social media post templates that allowed the client to expand the story of the app onto Instagram where she could meet her audience where they are.
Website
Website Design and Development
To drive traffic to the app, we designed and developed a single page website that explains how and why to use Zesties and how to download the app. The core challenge here was extending the design elements onto digital platforms.
MARKETING
Marketing Video
Our final step was working with Mala and her team to create a marketing video that explains what Zesties is and how it works to better target the teen demographic. Partnering with our video agency, we worked with Mala’s script to film a promo video that could be used for various marketing campaigns.
Website
Storytelling
Our team of writers are storytellers by nature. We start with deep dive briefing with the client to understand the company and its connection to its customers, in order to tell their story to their audience in a unique and compelling way.

Out of our conversations with Ferment, we shaped their value proposition as a company creation studio using programmable biology to create endless opportunities to improve human welfare. We then used that value proposition to write their website copy and video script.
More About Arcaea
Arcaea, a New Company Launched on the Ginkgo Bioworks Platform, Raises $78M to To Build a New Foundation For the Beauty Industry through Expressive Biology
Strategic investment from leading beauty companies including CHANEL and Givaudan with additional financial backing from Wittington Ventures, Viking Global Investors and Cascade Investments
WORK
Check out more of our work.

A new approach to self care.

Zesties is a social game designed to help stimulate better self care through healthy competition among teenagers. Trackmind worked with Zesties to develop their brand and design and build their app and website.

Storytelling

By nature, Ferment is a company that blends art and science to power the creation of new companies developing on its synthetic biology platform. Portraying the brand identity through the  beauty of nature and biology using petri dish art not only reflected that blend of art and science, but also created a connection to the parent company, Ginkgo Bioworks.

BRAND

Visual Brand Identity Design

We worked with our client, Mala, to identify and select the name “Zesties”, which then lent inspiration to the creation of the full brand identity. When creating the visual brand concept for Zesties, we wove in bright, fresh citrusy colors to evoke energy, and fun artwork that illustrated a zest for life through self-care.

APP DESIGN

App Design and Development

Our client Mala provided us with wireframes and an anticipated user journey for the app. Trackmind then translated the wireframes into designs for the app. We then developed the app, while keeping user experience top of mind. We ensured that the app was shareable and secure across iOS and Android platforms.

marketing

Social Strategy

To expand the vision of self-care through friendly competition, we designed an array of social media post templates that allowed the client to expand the story of the app onto Instagram where she could meet her audience where they are.

WEBSITE

Website Design and Development

To drive traffic to the app, we designed and developed a single page website that explains how and why to use Zesties and how to download the app. The core challenge here was extending the design elements onto digital platforms.

MARKETING

Marketing Video

Our final step was working with Mala and her team to create a marketing video that explains what Zesties is and how it works to better target the teen demographic. Partnering with our video agency, we worked with Mala’s script to film a promo video that could be used for various marketing campaigns.

Get in touch.

If the available times above do not work for you, please contact us directly and a member of our team will reach out to you within 24 hours.

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Contact information

PHONE

212-401-8695

Trackmind is a global leader in strategy, creative and technology solutions.