Theresa Turner, Author at Trackmind Solutions

The High Value of a UI Style Guide for your Website, Software or App

The High Value of a UI Style Guide for your Website, Software or App

UI Style Guides are a design and development tool that brings cohesion to a digital product’s user interface and experience. Within a UI style guide, you’ll find a record of all design elements and interactions that occur within a product,...

March 18, 2019

Why Great Design Is Critical for Startups

Beverages

Why Great Design Is Critical for Startups

You might have heard that you only have a few seconds for your brand make a good first impression. It turns out that a few seconds may be too late. In terms of your website, you really have only about...

March 18, 2019

Beverages

Top 5 ways startups can use design to gain market share

Strong design is essential to capturing market share for your startup–Don’t let your moment pass. Startups have to walk a fine line. While they’re inherently innovative and forward-looking, they can’t be so focused on the future that they forget about today....

March 7, 2019

Strategy

Your Logo is not Your Brand

On a perfect market-based day, Joe Consumer would wander through the mall, stopping into the swoosh store for a new pair of shoes, grabbing lunch under the golden arches, and looking for a ‘bull’s eye’ deal at a national chain...

March 7, 2019

Affective Computing Brings Empathy to Technology

Customer Experience Psychology

Affective Computing Brings Empathy to Technology

Affective Computing brings the value of emotional intelligence to the digital world by using emotions to enhance productivity. Affective Computing merges computer science, human psychology, and cognitive research into..

March 4, 2019

Top 5 Ways Social Media Has Transformed Business

Marketing Social Media

Marketing Social Media Startups Strategy Trackmind Tonic

Top 5 Ways Social Media Has Transformed Business

Social media is ubiquitous for almost any modern business. But how has social media changed how businesses operate? How have businesses changed their approach to marketing, sales..

March 4, 2019

Beauty Tech 2019 – All About Personalization

Beauty Tech Innovation

Beauty Tech Innovation Product Development

Beauty Tech 2019 – All About Personalization

As technology continues to advance, beauty gets more convenient for consumers. From appointment booking apps to skin matching technology, beauty businesses are becoming more innovative with the products and services that help enhance the customer experience. In 2019, beauty technology...

February 25, 2019

Biotech

How to Make Your App “Sticky”

US adults spent over 3 hours and 35 minutes each day on mobile devices in 2018, according to eMarketer. 90 percent of the time on mobile last year was spent engaged with apps. Despite mobile applications’ incredible popularity for entertainment,...

February 25, 2019

The Benefits of Mindfulness for Engineers

Supplements

The Benefits of Mindfulness for Engineers

In this day and age, multitasking is practically synonymous with the image of being productive. If you’re on a conference call while laying out plans to design a new technology and checking your email for the latest update from your...

February 5, 2019

Edge Computing and the Future of the Cloud

Biotech

Edge Computing and the Future of the Cloud

Entrepreneurs, business owners, and influencers in the tech world always need to do whatever they can to increase efficiency and stay one step ahead of the competition. Tools that help aid this need for constant increases in performance are very...

February 5, 2019

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