The High Value of a UI Style Guide for your Website, Software or App
UI Style Guides are a design and development tool that brings cohesion to a digital product’s user interface and experience. Within a UI style guide, you’ll find a record of all design elements and interactions that occur within a product, a list of critical crucial UI components such as buttons, typography, color, and navigation menus, […]
Why Great Design Is Critical for Startups
You might have heard that you only have a few seconds for your brand make a good first impression. It turns out that a few seconds may be too late. In terms of your website, you really have only about five hundredths of a second (50 milliseconds) to win over new customers, according to research […]
Top 5 ways startups can use design to gain market share
Strong design is essential to capturing market share for your startup–Don’t let your moment pass. Startups have to walk a fine line. While they’re inherently innovative and forward-looking, they can’t be so focused on the future that they forget about today. In other words, neglecting current growth and market share for what lies ahead is a […]
Your Logo is not Your Brand
On a perfect market-based day, Joe Consumer would wander through the mall, stopping into the swoosh store for a new pair of shoes, grabbing lunch under the golden arches, and looking for a ‘bull’s eye’ deal at a national chain store. If you’re like most consumers, you’ve already interpreted that the mall jaunt involved Nike, […]
Affective Computing Brings Empathy to Technology
Affective Computing brings the value of emotional intelligence to the digital world by using emotions to enhance productivity. Affective Computing merges computer science, human psychology, and cognitive research into..
Top 5 Ways Social Media Has Transformed Business
Social media is ubiquitous for almost any modern business. But how has social media changed how businesses operate? How have businesses changed their approach to marketing, sales..
Beauty Tech 2019 – All About Personalization
As technology continues to advance, beauty gets more convenient for consumers. From appointment booking apps to skin matching technology, beauty businesses are becoming more innovative with the products and services that help enhance the customer experience. In 2019, beauty technology is all about personalization–and there are a few businesses in beauty that are leading the […]
How to Make Your App “Sticky”
US adults spent over 3 hours and 35 minutes each day on mobile devices in 2018, according to eMarketer. 90 percent of the time on mobile last year was spent engaged with apps. Despite mobile applications’ incredible popularity for entertainment, messaging, and shopping, simply having an app is no longer a competitive an advantage for […]
The Benefits of Mindfulness for Engineers
In this day and age, multitasking is practically synonymous with the image of being productive. If you’re on a conference call while laying out plans to design a new technology and checking your email for the latest update from your project manager, you may think you’re doing your best work. But what if there was […]
Edge Computing and the Future of the Cloud
Entrepreneurs, business owners, and influencers in the tech world always need to do whatever they can to increase efficiency and stay one step ahead of the competition. Tools that help aid this need for constant increases in performance are very valuable, and that is why it is worth taking the time to explore the concept […]