Sephora: Augmented Reality, Artificial Intelligence & Future of Beauty
Beauty companies have traditionally relied on sales from department stores to drive revenue. However, if you want to stay relevant in the beauty industry today, you have to use technology to your advantage to enhance the customer experience. Sephora provides a prime example for achieving this feat. Sephora is no ordinary beauty retail chain. The […]
Digital Assistants: The Next Marketing Revolution for Brands
Technology is uniquely capable of redefining how brands communicate and engage with their audience. In recent years, the convergence of AI, voice recognition, and other innovations in digital assistant technology has created such an opportunity. Of course, Trackmind prides itself on being at the forefront of these instances, recognizing the tremendous benefits that brands stand […]
5 Steps in Design Thinking, Part 5: Excellence in Test Design
We now come to the end of a great arc on how to overcome any kind of business roadblock using design thinking. This approach is often used to create innovative new lines of business, but the more you apply it, the more you’ll see how these underlying principles inform problem-solving on a much wider canvas. […]
IoT in 2019: Massive Connectivity on the Edge of the Future
“By 2020, there will be…” How many times have you read that intro? For countless industry analysts, the year 2020 has been held up as a critical turning point in reports and surveys about the adoption of Internet of Things (IoT) technology – partly because it sounds cool, but also because many of underlying technologies […]
Digital Transformation: Trends in Healthcare for 2019
In today’s emerging digital healthcare sector, you are no longer just a patient; you are a consumer. Like all other consumers, your patient experience in the doctor’s office matters more now than it ever has before. Digital transformation is advancing new health care capacities faster than ever as well, and your doctor’s office is quickly […]
Steps in Design Thinking, Part 4: Create the Future with a Prototype
The fourth stage in the Design Thinking process, Prototype, represents a reversal from everything you have done to get here. This is the time for your team to pivot from multiplying possibilities to eliminating impracticalities. For those with an engineering mindset, the Prototype stage is more exciting than the prior Ideate stage. This is where […]
Steps in Design Thinking, Part 3: Ideate
Up to this point in the Design Thinking process, your team has had to lean heavily into the scientific method to Empathize with the customer based on gathered data and Define the optimal problem statement. Now, as they enter the Ideate stage, the team will have a chance to unleash their creativity and pivot from […]
How to Assemble a Design Sprint Team
You’ve just decided to run a design sprint. At this point, your focus should be on building the perfect Design Sprint team. Assembling this team is easier said than done. After all, you need to establish a team that balances one another, while also bringing all the critical skills to the table. This requires finding […]
Technology Trends for 2019
Technology Trends Uncovered When it comes to looking at digital transformation–especially as the world becomes more interconnected thanks to ever-increasing technology–professionals realize that it’s no longer just a technological shift, but an intersectional paradigm shift. In other words, as technology trends improve, so our personal and professional relationships with people and our business lifestyle overall […]
Trackmind’s Design Sprints-as-a-Service
Enterprises in the digital age thrive on efficiency and a forward-looking perspective. Consumer affinities seem to shift with the slightest of breezes, meaning companies need to rely on the transformative power of linked data throughout an organization to maintain agility. However, meeting end-user expectations is another critical component of this notion, particularly in product design […]