Customer Experience

The Significance of Scalable Beverage Formulations: A Recipe for Success
Reformulating product recipes is the best way for beverage companies to ensure scalability while reducing costs and supply chain complexities.
5 Steps of Design Thinking Part 4: Prototyping
The fourth stage in the Design Thinking process, Prototype, represents a reversal from everything you have done to get.
Beyond the Pill: 3 Trending Supplement Formats
New formats like stick packs, patches and melts have received increased market share as consumers facing pill fatigue look for alternatives.
Transforming CPG eCommerce with Machine Learning and AI
Explore the AI-driven revolution in CPG eCommerce, where machine learning streamlines inventory management and delivers personalized shopping experiences like never before.
How CPG Companies can Fight Inflation without Raising Prices
Consumers are altering their behavior at the store, making more cost-conscious purchases. What can companies in the CPG space do to ease the impact that inflation has on their bottom line without driving away customers through price hikes?
problem statement, design thinking, defining problem
5 Steps of Design Thinking Part 2: Define
From that mind space, your team begins to truly comprehend and define the problem that customers feel compelled to solve. The objective is to craft a problem statement that is absolutely clear, actionably specific, and structured to address pain points that customers must deal with in the real world.
Designing Effective Prompts: A Guide to Prompt Engineering
Explore the essentials of prompt engineering in this comprehensive guide, where we share key principles, best practices, and tips to optimize AI language models and elevate the quality of generated responses.
From Idea to Launch — Four Product Development Secret Weapons
Scientists are looking at the connection between gut and mental health - studying the effect of healthy microbiome on conditions like depression, anxiety and Parkinsons.
Winter Feature Series: Steve Michaelsen
This month we sat down for a conversation with Leisure Project co-founder & President, Steve Michaelsen, about the beverage industry, NFTs and brand development.
5 Steps of Design Thinking Part 1: A Crash Course in Empathy
Picture an elegant, streamlined, massively powerful technological solution that nobody wants. There's no need to imagine it. They are everywhere, all around.
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