Marketing Archives

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The Power of Brand Collaborations in 2023

Whether it’s a brand partnering with a celebrity, a brand partnering with a movie on a new release, or two brands from the food and beverage industry collaborating together to offer consumers new taste profiles, these collaborations are a powerful...

April 17, 2023

Branding Customer Experience

Branding Customer Experience Design Design Thinking Industry Trends Marketing User Experience Website Design

Your Logo is not Your Brand

There’s a significant difference between a logo and a brand. When contemplating a logo design, start by developing your bigger brand concept.

April 1, 2021

Go with the Pros: 6 Reasons Why Professional Website Designers Are Worth It

Design Marketing

Design Marketing Strategy Trackmind User Experience Website Design

Go with the Pros: 6 Reasons Why Professional Website Designers Are Worth It

It’s hard to imagine running a modern business that does not have an online presence. After all, informative, accessible websites are something customers expect. If you’re looking to put up a webpage, you’ve got two options..

February 8, 2021

Creating an eCommerce Funnel to Maximize Conversions

Design Marketing

Design Marketing Strategy Trackmind User Experience Website Design

Creating an eCommerce Funnel to Maximize Conversions

Many e-commerce companies struggle in building an eCommerce funnel that is streamlined and perpetually engaging to maximize conversions.

February 7, 2021

Embracing the Importance of UX/UI Design

Design Marketing

Design Marketing Strategy Trackmind User Experience Website Design

Embracing the Importance of UX/UI Design

Brands must ensure that the design of their technology enhances the values embodied in both its "UX" and "UI" characteristics.

February 6, 2021

Creating a Startup Website that Makes Money

Design Marketing

Design Marketing Strategy Trackmind User Experience Website Design

Creating a Startup Website that Makes Money

Investing time and effort into the structure of your website can make the difference between growing beyond the startup phase or fading into obscurity.

February 4, 2021

Branding Customer Experience

Branding Customer Experience Design Marketing

Let Color Differentiate Your Brand and Message

The strongest, most enduring brands are the ones that form emotional bonds with their audience. While those connections don’t have to be more than a fraction of a second in duration, their impact is ongoing if a brand adequately fosters...

April 23, 2019

Top 10 Design Tips for Designing a Successful eCommerce Site

Customer Experience Design

Customer Experience Design Marketing Strategy

Top 10 Design Tips for Designing a Successful eCommerce Site

Shoppers are online now. At least 40 percent of shoppers are, according to a study by UPS. They estimated that four out of 10 purchases are being initiated and completed in eCommerce channels only. When shopping online, 31 percent of...

April 2, 2019

Top 5 Ways Social Media Has Transformed Business

Marketing Social Media

Marketing Social Media Startups Strategy Trackmind Tonic

Top 5 Ways Social Media Has Transformed Business

Social media is ubiquitous for almost any modern business. But how has social media changed how businesses operate? How have businesses changed their approach to marketing, sales..

March 4, 2019

Guide to Analyzing and Optimizing your Blog

Articles Digital Transformation

Articles Digital Transformation Internet of Things Marketing Productivity Strategy Technology Trends Trackmind

Guide to Analyzing and Optimizing your Blog

Most people enjoy the creative process of creating a blog, especially when it’s designed to help you generate more awareness for your products or services. However, while creative elements can impact user engagement levels, if you’re not learning from how...

February 11, 2019

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