Supplements Archives

Overcoming GenAI Challenges in the Supplement Industry

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Overcoming GenAI Challenges in the Supplement Industry

Explore how GenAI navigates the complex world of supplements, improving product matches and data handling. Learn how adopting GenAI strategies can enhance customer experience, ensure compliance, and foster innovation in the health sector, shaping the future of personalized wellness.

April 18, 2024

Leveraging GEN AI for Enhanced Customer Experience in the Supplement Industry

Healthcare Innovation

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Leveraging GEN AI for Enhanced Customer Experience in the Supplement Industry

Delve into the transformative role of Generative AI in the supplement industry and discover how it's reshaping customer experiences. Learn how businesses can harness this cutting-edge technology for personalized product recommendations, improved customer interactions, and staying ahead in the rapidly...

January 12, 2024

Harnessing the Power of AI for Personalization in the Supplement Industry

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Harnessing the Power of AI for Personalization in the Supplement Industry

The supplement industry is ripe for disruption by AI. AI can be used to revolutionize the way that supplements are developed, marketed, and consumed. From personalized supplement plans to research synthesis and knowledge dissemination, AI is changing the game in...

September 13, 2023

Why Supplement Companies Should Embrace Headless eCommerce

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Why Supplement Companies Should Embrace Headless eCommerce

Here's why headless eCommerce stands out as an excellent strategy for supplement companies.

September 8, 2023

5 Steps of Design Thinking Part 5: Excellence in Test Design

Design Thinking Innovation

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5 Steps of Design Thinking Part 5: Excellence in Test Design

It’s common for concept design teams to try to test too much at once or to be blind to the power of confirmation bias.

May 15, 2023

Beyond the Pill: 3 Trending Supplement Formats

AI Customer Experience

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Beyond the Pill: 3 Trending Supplement Formats

New formats like stick packs, patches and melts have received increased market share as consumers facing pill fatigue look for alternatives.

April 13, 2023

Branding Industry Experts

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Industry Expert Series: Theresa Turner

In conversation with Theresa Turner, creative strategist at Trackmind, about how supplement brands can stand out from their competition.

March 19, 2023

Sustainability, Minimalism and Inclusivity Reign Supreme in CPG

Beverages Branding

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Sustainability, Minimalism and Inclusivity Reign Supreme in CPG

Sustainability, minimal packaging and inclusivity will reign supreme among CPG brands this year.

February 10, 2023

Industry Expert Series: Elan Sudberg (Part II)

Beverages Industry Experts

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Industry Expert Series: Elan Sudberg (Part II)

Part II of our conversation with Elan Sudberg about product testing, transparency and how to build a trusted consumer base and winning brand.

January 10, 2023

Industry Expert Series: Elan Sudberg (Part I)

Beverages Industry Experts

Beverages Industry Experts Product Development Supplements Trackmind Tonic

Industry Expert Series: Elan Sudberg (Part I)

A conversation with Elan Sudberg, CEO of Alkemist Labs, a passionately committed contract testing laboratory specializing in plant identity, potency, and purity testing to the Food & Beverage, Nutraceutical, and Cosmeceutical Industries.

December 16, 2022

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