In the competitive beverage market, providing superior customer experiences is key. Generative AI offers companies a powerful tool to innovate flavors, customize products, and rapidly bring new offerings to market – keeping them ahead of evolving consumer preferences.
Explore the revolutionary impact of AI in the CPG industry, driving a new era of consumer personalization and efficiency. Uncover how businesses are leveraging this technology for innovative product development, dynamic customer engagement, and optimized supply chain management in a fast-paced market.
Reformulating product recipes is the best way for beverage companies to ensure scalability while reducing costs and supply chain complexities.
Whether it’s a brand partnering with a celebrity, a brand partnering with a movie on a new release, or two brands from the food and beverage industry collaborating together to offer consumers new taste profiles, these collaborations are a powerful way for brands to generate buzz and sales.
Companies are making big waves in the beverage market with global flavors. Which global flavors are consumers most excited about and why?
Consumers are altering their behavior at the store, making more cost-conscious purchases. What can companies in the CPG space do to ease the impact that inflation has on their bottom line without driving away customers through price hikes?
Scientists are looking at the connection between gut and mental health – studying the effect of healthy microbiome on conditions like depression, anxiety and Parkinsons.
Scientists are looking at the connection between gut and mental health – studying the effect of healthy microbiome on conditions like depression, anxiety and Parkinsons.
This month we sat down for a conversation with Leisure Project co-founder & President, Steve Michaelsen, about the beverage industry, NFTs and brand development.
Sustainability, minimal packaging and inclusivity will reign supreme among CPG brands this year.
