Startups

Winter Feature Series: Steve Michaelsen
This month we sat down for a conversation with Leisure Project co-founder & President, Steve Michaelsen, about the beverage industry, NFTs and brand development.
Summer Spotlight Series: Thereasa Black
For the second installment of our Summer Spotlight Series, we sat down with Thereasa Black, founder and CEO of Bon Appesweet, a vegan artisanal chocolate bar brand that uses dates as sweeteners and has zero added sugars and zero sugar alcohols. Thereasa walked us through her incredible story – from her start as a Naval Officer to the eventual founding of Bon Appesweet – and all the ups and downs she’s faced along the way. The interview below has been edited for brevity and clarity.
Top 5 ways startups can use design to gain market share
Top 5 Ways Startups Can Use Design to Gain Market Share
Design is what drives a startup’s brand, distinguishes it from the competition, and helps carve out market share.
great design, design, design process, startups, startup design, innovation, marketing, design thinking, mvp, startup, branding, brand identity, brand identity design, startup ui design, startup ux design
Why Great Design Is Critical for Startups
You only have about 50 milliseconds to win over new customers on your website. Only great design can engage prospects in that time.
UX Ecommerce
Improving Your Site’s UX: Products & Services, Customer Reviews, Transactions
A positive user experience with the first-impression elements of your site (navigation, homepage, mobile-friendly version) will lead users to further explore your products or services and, hopefully, become customers. Optimized UX..
UX Ecommerce
Top 5 Best Practices in UX Design
Before jumping into UX design of your site, it’s important to familiarize yourself with UX research. The insights you gather from research will inform the design of your site and give you the user feedback you need for various stages...
communication, content broadcasting, marketing, organic marketing, paid marketing, sales, social media, transparency, visibility, content marketing, inbound marketing, social login, millennial distrust, social media revolution, social media marketing
Top 5 Ways Social Media Has Transformed Business
Social media is ubiquitous for almost any modern business. But how has social media changed how businesses operate? How have businesses changed their approach to marketing, sales..