When purchasing a beverage for the first time, there are a number of things that can draw in the customer – the packaging, the advertised flavors, the functionality, the health promoting benefits…
Brand collaborations have always been a popular marketing tactic, especially in the beverage industry. Whether it’s a brand partnering with a celebrity, a brand partnering with a movie on a new release, or two brands from the food and beverage industry.
The energy drink sector of the beverage market has been rapidly growing in recent years, with sales projected to reach 20 billion by 2024, according to a 2020 report from Mintel. And while the energy drink sector is predicted to continue to grow thanks to a dedicated base of energy drink users, these users still represent less than half of all US consumers. Energy drink brands know that in order to continue their success and sustain sales for the future, they must continue to gain new customers.
Packaging design can make or break a beverage brand. The design of your packaging is the first thing that consumers will see and it’s up to the design to draw consumers in, create brand recognition and set your product apart from your competition.
Supplements are big business.
Data from the CDC suggest that more than half of U.S. adults take dietary supplements, and the market is expected to grow at 9% CAGR per year through 2028.
New and exciting companies are making big waves in the domestic beverage market – bringing global flavors to fresh and functional beverages.
The energy drink sector of the beverage market has been rapidly growing in recent years, with sales projected to reach 20 billion by 2024, according to a 2020 report from Mintel. And while the energy..
Probiotic and prebiotic drinks in particular have seen explosive growth in the market as consumers look for beverages that support digestive health.
The growth of the global beverage market can be attributed to consumer preference for healthier beverages and environmental concerns.
There’s a huge demand for beverages that serve a function above and beyond just quenching thirst or providing necessary calories.