innovation
March 18, 2019 / Theresa Turner
You might have heard that you only have a few seconds for your brand make a good first impression. It turns out that a few seconds may be too late. In terms of your website, you really have only about...
February 18, 2019 / Sid Shah
The digital revolution is in full swing. New technologies, including artificial intelligence, the Internet of Things, and augmented reality, are boosting the capabilities of the manufacturers that embrace them. These new opportunities come at a time when manufacturers are facing significant...
January 28, 2019 / Theresa Turner
Beauty companies have traditionally relied on sales from department stores to drive revenue. However, if you want to stay relevant in the beauty industry today, you have to use technology to your advantage to enhance the customer experience. Sephora provides...
January 28, 2019 / admin
Sephora is taking beauty to the next level via its in-depth use of advanced technology, including AR and AI.
January 25, 2019 / Theresa Turner
We now come to the end of a great arc on how to overcome any kind of business roadblock using design thinking. This approach is often used to create innovative new lines of business, but the more you apply it,...
January 15, 2019 / Theresa Turner
In today’s emerging digital healthcare sector, you are no longer just a patient; you are a consumer. Like all other consumers, your patient experience in the doctor’s office matters more now than it ever has before. Digital transformation is advancing...
January 15, 2019 / Theresa Turner
The fourth stage in the Design Thinking process, Prototype, represents a reversal from everything you have done to get here. This is the time for your team to pivot from multiplying possibilities to eliminating impracticalities. For those with an engineering...
January 8, 2019 / Theresa Turner
Up to this point in the Design Thinking process, your team has had to lean heavily into the scientific method to Empathize with the customer based on gathered data and Define the optimal problem statement. Now, as they enter the...
January 8, 2019 / Theresa Turner
You’ve just decided to run a design sprint. At this point, your focus should be on building the perfect Design Sprint team. Assembling this team is easier said than done. After all, you need to establish a team that balances...
December 17, 2018 / Theresa Turner
Enterprises in the digital age thrive on efficiency and a forward-looking perspective. Consumer affinities seem to shift with the slightest of breezes, meaning companies need to rely on the transformative power of linked data throughout an organization to maintain agility....