product development
May 15, 2023 / admin
It’s common for concept design teams to try to test too much at once or to be blind to the power of confirmation bias.
April 17, 2023 / admin
The fourth stage in the Design Thinking process, Prototype, represents a reversal from everything you have done to get.
April 3, 2023 / admin
Consumers are altering their behavior at the store, making more cost-conscious purchases. What can companies in the CPG space do to ease the impact that inflation has on their bottom line without driving away customers through price hikes?
March 29, 2023 / admin
From that mind space, your team begins to truly comprehend and define the problem that customers feel compelled to solve. The objective is to craft a problem statement that is absolutely clear, actionably specific, and structured to address pain points that customers must deal with in the real world.
March 22, 2023 / admin
Scientists are looking at the connection between gut and mental health - studying the effect of healthy microbiome on conditions like depression, anxiety and Parkinsons.
March 19, 2023 / admin
In conversation with Theresa Turner, creative strategist at Trackmind, about how supplement brands can stand out from their competition.
February 25, 2023 / admin
This month we sat down for a conversation with Leisure Project co-founder & President, Steve Michaelsen, about the beverage industry, NFTs and brand development.
February 17, 2023 / admin
Conversation with Sam Jactel, founder & CEO of Ayble Health, about gut health and how the healthcare industry is using technology for personalized healthcare solutions.
January 10, 2023 / admin
Part II of our conversation with Elan Sudberg about product testing, transparency and how to build a trusted consumer base and winning brand.
December 16, 2022 / admin
A conversation with Elan Sudberg, CEO of Alkemist Labs, a passionately committed contract testing laboratory specializing in plant identity, potency, and purity testing to the Food & Beverage, Nutraceutical, and Cosmeceutical Industries.