How to Make Your App “Sticky”
Creating a sticky app requires strong customer knowledge and design thinking principles, including research and continuous measurement to improve your app.
Creating a Startup Website that Makes Money
Investing time and effort into the structure of your website can make the difference between growing beyond the startup phase or fading into obscurity.
Why Empathy in Business is More Than Being Nice.
Major brands are discovering that empathy is more than just being nice. It’s about building meaningful relationships with consumers.
How to develop a new product around an unknown concept
Developing a product around an unknown concept is a long-term process that needs to be approached in a very specific way.
Make it or Break it: Why Your Startup’s Online Experience Matters
While startups can fail for many reasons, in many cases, they fail because they haven’t invested in optimizing their online user experience.
How To Find The Right VC For Your Startup
First things first: when should you start looking for a VC partner?
Good VC partners will have a very good understanding of your industry and have a big network and can help you find the right team.
5 Business-Focused Reasons UX is Important for Your Ecommerce Site
User experience research and testing at the design and prototyping stages brings usability issues to your attention when they’re easier and cheaper to fix. Addressing these issues..
7 Factors that Influence UX for Your Ecommerce Site
User experience, or UX, is often confused with usability; however, usability is only one of seven factors that influence overall UX. So what is the difference? Usability refers to how easy…
5 User-Focused Reasons UX is Important for Your Ecommerce Site
You may understand what user experience (UX) is, but unless you understand its importance to the success of your ecommerce site from a user-focused perspective, you may miss the opportunity to design it right the first time..
Usability Testing Beyond the Traditional Approach
To truly understand user experience (UX), researchers must be able to see what users do, not what they say they do. Traditional UX research methods like interviews, surveys, and focus groups capture users’ perceptions of their experiences, while usability testing reveals what those experiences actually look like through behavioral observation. One of the purposes of […]