user experience
February 5, 2021 / admin
Creating a sticky app requires strong customer knowledge and design thinking principles, including research and continuous measurement to improve your app.
February 4, 2021 / admin
Investing time and effort into the structure of your website can make the difference between growing beyond the startup phase or fading into obscurity.
February 3, 2021 / admin
Major brands are discovering that empathy is more than just being nice. It's about building meaningful relationships with consumers.
February 2, 2021 / admin
Developing a product around an unknown concept is a long-term process that needs to be approached in a very specific way.
February 1, 2021 / admin
While startups can fail for many reasons, in many cases, they fail because they haven't invested in optimizing their online user experience.
January 25, 2021 / admin
First things first: when should you start looking for a VC partner?
Good VC partners will have a very good understanding of your industry and have a big network and can help you find the right team.
May 11, 2020 / Jennah Sontag
User experience research and testing at the design and prototyping stages brings usability issues to your attention when they're easier and cheaper to fix. Addressing these issues..
May 11, 2020 / Sid Shah
User experience, or UX, is often confused with usability; however, usability is only one of seven factors that influence overall UX. So what is the difference? Usability refers to how easy...
May 6, 2020 / Jennah Sontag
You may understand what user experience (UX) is, but unless you understand its importance to the success of your ecommerce site from a user-focused perspective, you may miss the opportunity to design it right the first time..
April 28, 2020 / admin
To truly understand user experience (UX), researchers must be able to see what users do, not what they say they do. Traditional UX research methods like interviews, surveys, and focus groups capture users’ perceptions of their experiences, while usability testing...