Designing Apps for Behavior Change
December 4, 2022
Creating meaningful behavior change requires creating a user experience that provides sufficient motivation, ability, and triggers.
Customer Experience
Your Logo is not Your Brand
April 1, 2021
There’s a significant difference between a logo and a brand. When contemplating a logo design, start by developing your bigger brand concept.
Startup Website Design Trends for 2021
March 31, 2021
Whether your B2B or B2C, your customer base is inundated with information coming from all angles at every moment of the day and night.
Why Great Design Is Critical for Startups
February 9, 2021
You only have about 50 milliseconds to win over new customers on your website. Only great design can engage prospects in that time.
Let Color Differentiate Your Brand and Message
April 23, 2019
The strongest, most enduring brands are the ones that form emotional bonds with their audience. While those connections don’t have to be more than a
Top 10 Design Tips for Designing a Successful eCommerce Site
April 2, 2019
Shoppers are online now. At least 40 percent of shoppers are, according to a study by UPS. They estimated that four out of 10 purchases
Improving Your Site’s UX: Navigation, Homepage, and Mobile Version
March 30, 2019
User experience is more about the functionality of your site than its appearance. Site appearance deals with user interface, or UI. Visual appeal plays a
User Experience (UX) Design and Testing for Ecommerce Site Optimization
March 22, 2019
Why positive UX is crucial You may have the perfect product, and your product may be unique enough so that your competition is minimal, but optimizing your ecommerce site so that it connects with your..
The High Value of a UI Style Guide for your Website, Software or App
March 18, 2019
UI Style Guides are a design and development tool that brings cohesion to a digital product’s user interface and experience. Within a UI style guide,
Affective Computing Brings Empathy to Technology
March 4, 2019
Affective Computing brings the value of emotional intelligence to the digital world by using emotions to enhance productivity. Affective Computing merges computer science, human psychology, and cognitive research into..