design thinking
December 4, 2022 / admin
Creating meaningful behavior change requires creating a user experience that provides sufficient motivation, ability, and triggers.
February 9, 2021 / admin
Design is what drives a startup’s brand, distinguishes it from the competition, and helps carve out market share.
February 9, 2021 / admin
You only have about 50 milliseconds to win over new customers on your website. Only great design can engage prospects in that time.
February 2, 2021 / admin
Developing a product around an unknown concept is a long-term process that needs to be approached in a very specific way.
February 1, 2021 / admin
While startups can fail for many reasons, in many cases, they fail because they haven't invested in optimizing their online user experience.
May 11, 2020 / Sid Shah
User experience, or UX, is often confused with usability; however, usability is only one of seven factors that influence overall UX. So what is the difference? Usability refers to how easy...
May 6, 2020 / Jennah Sontag
You may understand what user experience (UX) is, but unless you understand its importance to the success of your ecommerce site from a user-focused perspective, you may miss the opportunity to design it right the first time..
February 1, 2020 / Jennah Sontag
Once you know which UX research and design strategies you want to implement when developing your ecommerce site, you’ll want to narrow down which tools to use. Familiarize yourself with the most commonly used UX research, design, and collaboration tools,...
March 30, 2019 / Jennah Sontag
User experience is more about the functionality of your site than its appearance. Site appearance deals with user interface, or UI. Visual appeal plays a role in the overall UX (in fact, 38% of users will leave if they don’t...
March 26, 2019 / Sid Shah
A strategic product roadmap is a high-level document that explains the vision behind your product and helps guide the direction you take throughout the entire project. It explains what you’re creating, why you’re creating it, and how it will benefit...