design
February 4, 2021 / admin
Investing time and effort into the structure of your website can make the difference between growing beyond the startup phase or fading into obscurity.
February 2, 2021 / admin
Developing a product around an unknown concept is a long-term process that needs to be approached in a very specific way.
February 1, 2021 / admin
While startups can fail for many reasons, in many cases, they fail because they haven't invested in optimizing their online user experience.
January 25, 2021 / admin
First things first: when should you start looking for a VC partner?
Good VC partners will have a very good understanding of your industry and have a big network and can help you find the right team.
May 11, 2020 / Sid Shah
User experience, or UX, is often confused with usability; however, usability is only one of seven factors that influence overall UX. So what is the difference? Usability refers to how easy...
May 6, 2020 / Jennah Sontag
You may understand what user experience (UX) is, but unless you understand its importance to the success of your ecommerce site from a user-focused perspective, you may miss the opportunity to design it right the first time..
February 1, 2020 / Jennah Sontag
Once you know which UX research and design strategies you want to implement when developing your ecommerce site, you’ll want to narrow down which tools to use. Familiarize yourself with the most commonly used UX research, design, and collaboration tools,...
April 23, 2019 / Sid Shah
The strongest, most enduring brands are the ones that form emotional bonds with their audience. While those connections don’t have to be more than a fraction of a second in duration, their impact is ongoing if a brand adequately fosters...
April 2, 2019 / Sid Shah
Shoppers are online now. At least 40 percent of shoppers are, according to a study by UPS. They estimated that four out of 10 purchases are being initiated and completed in eCommerce channels only. When shopping online, 31 percent of...
March 30, 2019 / Jennah Sontag
User experience is more about the functionality of your site than its appearance. Site appearance deals with user interface, or UI. Visual appeal plays a role in the overall UX (in fact, 38% of users will leave if they don’t...