strategy
March 26, 2019 / Sid Shah
A strategic product roadmap is a high-level document that explains the vision behind your product and helps guide the direction you take throughout the entire project. It explains what you’re creating, why you’re creating it, and how it will benefit...
March 26, 2019 / Sid Shah
It’s hard to imagine running a modern business that does not have an online presence. After all, informative, accessible websites are something customers expect. If you’re looking to put up a webpage, you’ve got two options..
March 22, 2019 / Jennah Sontag
Why positive UX is crucial You may have the perfect product, and your product may be unique enough so that your competition is minimal, but optimizing your ecommerce site so that it connects with your..
March 18, 2019 / Theresa Turner
You might have heard that you only have a few seconds for your brand make a good first impression. It turns out that a few seconds may be too late. In terms of your website, you really have only about...
March 14, 2019 / Jennah Sontag
A positive user experience with the first-impression elements of your site (navigation, homepage, mobile-friendly version) will lead users to further explore your products or services and, hopefully, become customers. Optimized UX..
March 6, 2019 / Jennah Sontag
Before jumping into UX design of your site, it’s important to familiarize yourself with UX research. The insights you gather from research will inform the design of your site and give you the user feedback you need for various stages...
February 18, 2019 / Sid Shah
The digital revolution is in full swing. New technologies, including artificial intelligence, the Internet of Things, and augmented reality, are boosting the capabilities of the manufacturers that embrace them. These new opportunities come at a time when manufacturers are facing significant...
February 11, 2019 / Sid Shah
Most people enjoy the creative process of creating a blog, especially when it’s designed to help you generate more awareness for your products or services. However, while creative elements can impact user engagement levels, if you’re not learning from how...
February 11, 2019 / Sid Shah
Smart company leaders learn from their mistakes. Winning company leaders learn from the mistakes of others. It would definitely be worth your time to take a step back right now and get some perspective on what digital transformation is doing...
December 10, 2018 / Sid Shah
In the first part of this series, we examined techniques to better Empathize with the customer and see the world through their eyes. Time-starved and overwhelmed customers are likely to use new innovative solutions in ways founders never imagined or...