Transforming Self-Care with a Gamified Experience
UX | App Development | Brand Identity
Energizing Brand Identity
Together with our client, Mala, we crafted an energizing brand identity for Zesties. Infused with bright, fresh citrusy colors, our visual brand concepts evoke a vibrant energy. The accompanying playful artwork captures the essence of a zestful life embraced through self-care.
Inspiring Healthy Competition
We helped build a gamified user experience that kept users engaged with the intention of stimulating better self-care.
Design and Development.
To drive traffic to the app, we designed and developed a single page website that explains how and why to use Zesties and how to download the app. The core challenge here was extending the design elements onto digital platforms.
NATALIE VAN UNEN, FOUNDER & PRESIDENT, ONE HEALTH
“Trackmind brings careful strategic planning, exceptional creative design and vast technical expertise to any project we send their way. Deep industry knowledge and transparent communication makes our experience smooth and straightforward every time.”
BRENT ECK, CEO, METAGENICS