How to Make Your App “Sticky”
Creating a sticky app requires strong customer knowledge and design thinking principles, including research and continuous measurement to improve your app.
Why Empathy in Business is More Than Being Nice.
Major brands are discovering that empathy is more than just being nice. It’s about building meaningful relationships with consumers.
How to Make Your App “Sticky”
US adults spent over 3 hours and 35 minutes each day on mobile devices in 2018, according to eMarketer. 90 percent of the time on mobile last year was spent engaged with apps. Despite mobile applications’ incredible popularity for entertainment, messaging, and shopping, simply having an app is no longer a competitive an advantage for […]
Digital Assistants: The Next Marketing Revolution for Brands
Technology is uniquely capable of redefining how brands communicate and engage with their audience. In recent years, the convergence of AI, voice recognition, and other innovations in digital assistant technology has created such an opportunity. Of course, Trackmind prides itself on being at the forefront of these instances, recognizing the tremendous benefits that brands stand […]