How CPG Companies can Fight Inflation without Raising Prices
Consumers are altering their behavior at the store, making more cost-conscious purchases. What can companies in the CPG space do to ease the impact that inflation has on their bottom line without driving away customers through price hikes?
Your Logo is not Your Brand
There’s a significant difference between a logo and a brand. When contemplating a logo design, start by developing your bigger brand concept.
Startup Website Design Trends for 2021
Whether your B2B or B2C, your customer base is inundated with information coming from all angles at every moment of the day and night.
Your Logo is not Your Brand
On a perfect market-based day, Joe Consumer would wander through the mall, stopping into the swoosh store for a new pair of shoes, grabbing lunch under the golden arches, and looking for a ‘bull’s eye’ deal at a national chain store. If you’re like most consumers, you’ve already interpreted that the mall jaunt involved Nike, […]