5 Business-Focused Reasons UX is Important for Your Ecommerce Site
User experience research and testing at the design and prototyping stages brings usability issues to your attention when they’re easier and cheaper to fix. Addressing these issues..
7 Factors that Influence UX for Your Ecommerce Site
User experience, or UX, is often confused with usability; however, usability is only one of seven factors that influence overall UX. So what is the difference? Usability refers to how easy…
5 User-Focused Reasons UX is Important for Your Ecommerce Site
You may understand what user experience (UX) is, but unless you understand its importance to the success of your ecommerce site from a user-focused perspective, you may miss the opportunity to design it right the first time..
Most Popular UX Tools for Ecommerce in 2020
Once you know which UX research and design strategies you want to implement when developing your ecommerce site, you’ll want to narrow down which tools to use. Familiarize yourself with the most commonly used UX research, design, and collaboration tools, noting their distinguishing features, to decide which ones fit best with your specific goals. Research […]
Improving Your Site’s UX: Navigation, Homepage, and Mobile Version
User experience is more about the functionality of your site than its appearance. Site appearance deals with user interface, or UI. Visual appeal plays a role in the overall UX (in fact, 38% of users will leave if they don’t find your site attractive); however, beautiful aesthetics won’t make up for poor UX. A positive […]
Creating a Strategic Product Roadmap
A strategic product roadmap is a high-level document that explains the vision behind your product and helps guide the direction you take throughout the entire project. It explains what you’re creating, why you’re creating it, and how it will benefit the end-user. It’s different from your development backlog, which is focused on how you create […]
User Experience (UX) Design and Testing for Ecommerce Site Optimization
Why positive UX is crucial You may have the perfect product, and your product may be unique enough so that your competition is minimal, but optimizing your ecommerce site so that it connects with your..
Improving Your Site’s UX: Products & Services, Customer Reviews, Transactions
A positive user experience with the first-impression elements of your site (navigation, homepage, mobile-friendly version) will lead users to further explore your products or services and, hopefully, become customers. Optimized UX..
How to Make Your App “Sticky”
US adults spent over 3 hours and 35 minutes each day on mobile devices in 2018, according to eMarketer. 90 percent of the time on mobile last year was spent engaged with apps. Despite mobile applications’ incredible popularity for entertainment, messaging, and shopping, simply having an app is no longer a competitive an advantage for […]
5 Steps in Design Thinking, Part 5: Excellence in Test Design
We now come to the end of a great arc on how to overcome any kind of business roadblock using design thinking. This approach is often used to create innovative new lines of business, but the more you apply it, the more you’ll see how these underlying principles inform problem-solving on a much wider canvas. […]