Global Flavors Creates a Big Splash in Beverage Industry

The energy drink sector of the beverage market has been rapidly growing in recent years, with sales projected to reach 20 billion by 2024, according to a 2020 report from Mintel. And while the energy..

Usability Testing Beyond the Traditional Approach

To truly understand user experience (UX), researchers must be able to see what users do, not what they say they do. Traditional UX research methods like interviews, surveys, and focus groups capture users’ perceptions of their experiences, while usability testing reveals what those experiences actually look like through behavioral observation. One of the purposes of […]

The High Value of a UI Style Guide for your Website, Software or App

UI Style Guides are a design and development tool that brings cohesion to a digital product’s user interface and experience. Within a UI style guide, you’ll find a record of all design elements and interactions that occur within a product, a list of critical crucial UI components such as buttons, typography, color, and navigation menus, […]

Why Great Design Is Critical for Startups

You might have heard that you only have a few seconds for your brand make a good first impression. It turns out that a few seconds may be too late. In terms of your website, you really have only about five hundredths of a second (50 milliseconds) to win over new customers, according to research […]

Guide to Analyzing and Optimizing your Blog

Most people enjoy the creative process of creating a blog, especially when it’s designed to help you generate more awareness for your products or services. However, while creative elements can impact user engagement levels, if you’re not learning from how your users navigate and use your content, you’ll inevitably see a decline in the overall […]

Creating an Environment for Innovation

Ask any business or nonprofit manager, and they’ll likely say that having a creative and innovative team of employees is essential for success. However, constructing an environment that fosters these crucial skills can be easier said than done. In order to encourage employees to take that dive and bring new ideas to the table, a […]