Your Logo is not Your Brand
There’s a significant difference between a logo and a brand. When contemplating a logo design, start by developing your bigger brand concept.
Startup Website Design Trends for 2021
Whether your B2B or B2C, your customer base is inundated with information coming from all angles at every moment of the day and night.
Top 5 Ways Startups Can Use Design to Gain Market Share
Design is what drives a startup’s brand, distinguishes it from the competition, and helps carve out market share.
Top 5 ways startups can use design to gain market share
Strong design is essential to capturing market share for your startup–Don’t let your moment pass. Startups have to walk a fine line. While they’re inherently innovative and forward-looking, they can’t be so focused on the future that they forget about today. In other words, neglecting current growth and market share for what lies ahead is a […]
Your Logo is not Your Brand
On a perfect market-based day, Joe Consumer would wander through the mall, stopping into the swoosh store for a new pair of shoes, grabbing lunch under the golden arches, and looking for a ‘bull’s eye’ deal at a national chain store. If you’re like most consumers, you’ve already interpreted that the mall jaunt involved Nike, […]