Trackmind Solutions

The Power of Brand Collaborations in 2023

Whether it’s a brand partnering with a celebrity, a brand partnering with a movie on a new release, or two brands from the food and beverage industry collaborating together to offer consumers new taste profiles, these collaborations are a powerful way for brands to generate buzz and sales.

Let Color Differentiate Your Brand and Message

branding, design, customer experience, marketing

The strongest, most enduring brands are the ones that form emotional bonds with their audience. While those connections don’t have to be more than a fraction of a second in duration, their impact is ongoing if a brand adequately fosters them. Like a fond childhood memory or the scent of a customer’s favorite flower, color […]

Top 10 Design Tips for Designing a Successful eCommerce Site

customer experience, design, marketing, strategy

Shoppers are online now. At least 40 percent of shoppers are, according to a study by UPS. They estimated that four out of 10 purchases are being initiated and completed in eCommerce channels only. When shopping online, 31 percent of the time consumers start right at the retailer’s website, instead of a search engine or […]

Why Great Design Is Critical for Startups

great design, design, design process, startups, startup design, innovation, marketing, design thinking, mvp, startup, branding, brand identity, brand identity design, startup ui design, startup ux design

You might have heard that you only have a few seconds for your brand make a good first impression. It turns out that a few seconds may be too late. In terms of your website, you really have only about five hundredths of a second (50 milliseconds) to win over new customers, according to research […]