Emerging Ideas in Technology, Consumer Products and Biotech.
Embracing ChatUX: How Companies Can Prepare for the Future of User Experience
Discover the growing importance of ChatUX in the digital age and learn how enterprises can adapt to this innovative user experience design trend to stay competitive, enhance messaging platforms, and create seamless interactions for their users.
5 Steps to Creating a Strategic Product Roadmap
A strategic product roadmap is a high-level document that explains the vision behind your product and provides product direction.
Embracing ChatUX: How Companies Can Prepare for the Future of User Experience
Discover the growing importance of ChatUX in the digital age and learn how enterprises can adapt to this innovative user experience design trend to stay competitive, enhance messaging platforms, and create seamless interactions for their users.
The Power of Brand Collaborations
Brand collaborations have always been a popular marketing tactic, especially in the beverage industry. Whether it’s a brand partnering with a celebrity, a brand partnering with a movie on a new release, or two brands from the food and beverage...
Summer Spotlight Series: Thereasa Black
For the second installment of our Summer Spotlight Series, we sat down with Thereasa Black, founder and CEO of Bon Appesweet, a vegan artisanal chocolate bar brand that uses dates as sweeteners and has zero added sugars and zero sugar...
Brands Seek to Shake Up Energy Drink Market
The energy drink sector of the beverage market has been rapidly growing in recent years, with sales projected to reach 20 billion by 2024, according to a 2020 report from Mintel. And while the energy drink sector is predicted to...
Summer Spotlight Series: Laura Brooks
Welcome to our Summer Spotlight Series, where we’ll be sharing stories from incredible and inspiring founders and CEOs all summer long. Starting and running your own business..
Designing Beverage Packaging for Gen Z
Packaging design can make or break a beverage brand. The design of your packaging is the first thing that consumers will see and it’s up to the design to draw consumers in, create brand recognition and set your product apart...
Top Supplement Format Trends Among Consumers
Supplements are big business. Data from the CDC suggest that more than half of U.S. adults take dietary supplements, and the market is expected to grow at 9% CAGR per year through 2028.
Consumer Interest in Global Flavors Creates a Big Splash in Beverage Industry
New and exciting companies are making big waves in the domestic beverage market - bringing global flavors to fresh and functional beverages.
Global Flavors Creates a Big Splash in Beverage Industry
The energy drink sector of the beverage market has been rapidly growing in recent years, with sales projected to reach 20 billion by 2024, according to a 2020 report from Mintel. And while the energy..
5 Steps To Creating A Supplement Brand
The supplement industry has expanded immensely in recent years as people turned to supplements following the outbreak of the COVID-19 pandemic.
Top 5 Supplement Ingredient Trends in 2022
The supplement industry is booming as more people realize the negative effects that a high stress, always-on lifestyle has on their ability to meet daily nutritional needs. Consumers are responding with a rush to health and well-being products,...
The Rise of New and Innovative Probiotic Beverages
Probiotic and prebiotic drinks in particular have seen explosive growth in the market as consumers look for beverages that support digestive health.
How Supplement Companies Can Increase Repurchase Rates
How can supplement companies partner with practitioners to ensure patients adhere to their recommendations?
Three Ingredients Shaping the Functional Beverage Industry
The growth of the global beverage market can be attributed to consumer preference for healthier beverages and environmental concerns.
Future of Beverages is Functional
There’s a huge demand for beverages that serve a function above and beyond just quenching thirst or providing necessary calories.
5 Surefire Steps to Building a Beverage Brand
If you’ve had that idea for a beverage brand brewing in the back of your mind for a while — now’s the time to crack it open.
BrandingCustomer ExperienceDesignDesign ThinkingIndustry TrendsMarketingUser ExperienceWebsite Design
Your Logo is not Your Brand
There’s a significant difference between a logo and a brand. When contemplating a logo design, start by developing your bigger brand concept.
Startup Website Design Trends for 2021
Whether your B2B or B2C, your customer base is inundated with information coming from all angles at every moment of the day and night.
Top 5 Ways Startups Can Use Design to Gain Market Share
Design is what drives a startup’s brand, distinguishes it from the competition, and helps carve out market share.
Why Great Design Is Critical for Startups
You only have about 50 milliseconds to win over new customers on your website. Only great design can engage prospects in that time.