Emerging Ideas in Technology, Consumer Products and Biotech.
Go with the Pros: 6 Reasons Why Professional Website Designers Are Worth It
It’s hard to imagine running a modern business that does not have an online presence. After all, informative, accessible websites are something customers expect. If you’re looking to put up a webpage, you’ve got two options..
User Experience (UX) Design and Testing for Ecommerce Site Optimization
Why positive UX is crucial You may have the perfect product, and your product may be unique enough so that your competition is minimal, but optimizing your ecommerce site so that it connects with your..
The High Value of a UI Style Guide for your Website, Software or App
UI Style Guides are a design and development tool that brings cohesion to a digital product’s user interface and experience. Within a UI style guide, you’ll find a record of all design elements and interactions that occur within a product,...
Why Great Design Is Critical for Startups
You might have heard that you only have a few seconds for your brand make a good first impression. It turns out that a few seconds may be too late. In terms of your website, you really have only about...
Improving Your Site’s UX: Products & Services, Customer Reviews, Transactions
A positive user experience with the first-impression elements of your site (navigation, homepage, mobile-friendly version) will lead users to further explore your products or services and, hopefully, become customers. Optimized UX..
Top 5 ways startups can use design to gain market share
Strong design is essential to capturing market share for your startup–Don’t let your moment pass. Startups have to walk a fine line. While they’re inherently innovative and forward-looking, they can’t be so focused on the future that they forget about today....
Your Logo is not Your Brand
On a perfect market-based day, Joe Consumer would wander through the mall, stopping into the swoosh store for a new pair of shoes, grabbing lunch under the golden arches, and looking for a ‘bull’s eye’ deal at a national chain...
Top 5 Best Practices in UX Design
Before jumping into UX design of your site, it’s important to familiarize yourself with UX research. The insights you gather from research will inform the design of your site and give you the user feedback you need for various stages...
Affective Computing Brings Empathy to Technology
Affective Computing brings the value of emotional intelligence to the digital world by using emotions to enhance productivity. Affective Computing merges computer science, human psychology, and cognitive research into..
Top 5 Ways Social Media Has Transformed Business
Social media is ubiquitous for almost any modern business. But how has social media changed how businesses operate? How have businesses changed their approach to marketing, sales..
Beauty Tech 2019 – All About Personalization
As technology continues to advance, beauty gets more convenient for consumers. From appointment booking apps to skin matching technology, beauty businesses are becoming more innovative with the products and services that help enhance the customer experience. In 2019, beauty technology...
How to Make Your App “Sticky”
US adults spent over 3 hours and 35 minutes each day on mobile devices in 2018, according to eMarketer. 90 percent of the time on mobile last year was spent engaged with apps. Despite mobile applications’ incredible popularity for entertainment,...
The 6 Best Technologies for Global Manufacturing
The digital revolution is in full swing. New technologies, including artificial intelligence, the Internet of Things, and augmented reality, are boosting the capabilities of the manufacturers that embrace them. These new opportunities come at a time when manufacturers are facing significant...
Addison Care: The At Home Digital Caregiver
The best technologies are boundless and open to everyone. They don’t intimidate with complicated interfaces and an exclusive shorthand. Young or old, savvy or novice, truly transformative innovations empower, allowing people to lead more fulfilling and satisfying lives. Trackmind can’t...
ArticlesDigital TransformationInternet of ThingsMarketingProductivityStrategyTechnology TrendsTrackmind
Guide to Analyzing and Optimizing your Blog
Most people enjoy the creative process of creating a blog, especially when it’s designed to help you generate more awareness for your products or services. However, while creative elements can impact user engagement levels, if you’re not learning from how...
How a great Business Model is superior to technology for digital transformation
Smart company leaders learn from their mistakes. Winning company leaders learn from the mistakes of others. It would definitely be worth your time to take a step back right now and get some perspective on what digital transformation is doing...
The Benefits of Mindfulness for Engineers
In this day and age, multitasking is practically synonymous with the image of being productive. If you’re on a conference call while laying out plans to design a new technology and checking your email for the latest update from your...
Edge Computing and the Future of the Cloud
Entrepreneurs, business owners, and influencers in the tech world always need to do whatever they can to increase efficiency and stay one step ahead of the competition. Tools that help aid this need for constant increases in performance are very...
Beauty TechCustomer ExperienceDesign ThinkingDigital AssistantsDigital TransformationFragrance and BeautyInnovationTechnology TrendsTrackmindUser Experience
Sephora: Augmented Reality, Artificial Intelligence & Future of Beauty
Sephora is taking beauty to the next level via its in-depth use of advanced technology, including AR and AI.