7 Factors that Influence UX for Your Ecommerce Site
User experience, or UX, is often confused with usability; however, usability is only one of seven factors that influence overall UX. So what is the difference? Usability refers to how easy...
5 User-Focused Reasons UX is Important for Your Ecommerce Site
You may understand what user experience (UX) is, but unless you understand its importance to the success of your ecommerce site from a user-focused perspective, you may miss the opportunity to design it right the first time..
Usability Testing Beyond the Traditional Approach
To truly understand user experience (UX), researchers must be able to see what users do, not what they say they do. Traditional UX research methods like interviews, surveys, and focus groups capture users’ perceptions of their experiences, while usability testing...
Most Popular UX Tools for Ecommerce in 2020
Once you know which UX research and design strategies you want to implement when developing your ecommerce site, you’ll want to narrow down which tools to use. Familiarize yourself with the most commonly used UX research, design, and collaboration tools,...
Let Color Differentiate Your Brand and Message
The strongest, most enduring brands are the ones that form emotional bonds with their audience. While those connections don’t have to be more than a fraction of a second in duration, their impact is ongoing if a brand adequately fosters...
Top 10 Design Tips for Designing a Successful eCommerce Site
Shoppers are online now. At least 40 percent of shoppers are, according to a study by UPS. They estimated that four out of 10 purchases are being initiated and completed in eCommerce channels only. When shopping online, 31 percent of...
The 5G Economy and Its Impact for Your Business
Technology has always had a significant impact on society, from the global economy to the success and operations of businesses, as well as the at-home lives of individuals. Yet, compared to today, there’s never been a time when devices and...
Improving Your Site’s UX: Navigation, Homepage, and Mobile Version
User experience is more about the functionality of your site than its appearance. Site appearance deals with user interface, or UI. Visual appeal plays a role in the overall UX (in fact, 38% of users will leave if they don’t...
Creating a Strategic Product Roadmap
A strategic product roadmap is a high-level document that explains the vision behind your product and helps guide the direction you take throughout the entire project. It explains what you’re creating, why you’re creating it, and how it will benefit...
Go with the Pros: 6 Reasons Why Professional Website Designers Are Worth It
It’s hard to imagine running a modern business that does not have an online presence. After all, informative, accessible websites are something customers expect. If you’re looking to put up a webpage, you’ve got two options..
User Experience (UX) Design and Testing for Ecommerce Site Optimization
Why positive UX is crucial You may have the perfect product, and your product may be unique enough so that your competition is minimal, but optimizing your ecommerce site so that it connects with your..
The High Value of a UI Style Guide for your Website, Software or App
UI Style Guides are a design and development tool that brings cohesion to a digital product’s user interface and experience. Within a UI style guide, you’ll find a record of all design elements and interactions that occur within a product,...
Why Great Design Is Critical for Startups
You might have heard that you only have a few seconds for your brand make a good first impression. It turns out that a few seconds may be too late. In terms of your website, you really have only about...
Improving Your Site’s UX: Products & Services, Customer Reviews, Transactions
A positive user experience with the first-impression elements of your site (navigation, homepage, mobile-friendly version) will lead users to further explore your products or services and, hopefully, become customers. Optimized UX..
Top 5 ways startups can use design to gain market share
Strong design is essential to capturing market share for your startup–Don’t let your moment pass. Startups have to walk a fine line. While they’re inherently innovative and forward-looking, they can’t be so focused on the future that they forget about today....
Your Logo is not Your Brand
On a perfect market-based day, Joe Consumer would wander through the mall, stopping into the swoosh store for a new pair of shoes, grabbing lunch under the golden arches, and looking for a ‘bull’s eye’ deal at a national chain...
Top 5 Best Practices in UX Design
Before jumping into UX design of your site, it’s important to familiarize yourself with UX research. The insights you gather from research will inform the design of your site and give you the user feedback you need for various stages...
Affective Computing Brings Empathy to Technology
Affective Computing brings the value of emotional intelligence to the digital world by using emotions to enhance productivity. Affective Computing merges computer science, human psychology, and cognitive research into..
Top 5 Ways Social Media Has Transformed Business
Social media is ubiquitous for almost any modern business. But how has social media changed how businesses operate? How have businesses changed their approach to marketing, sales..