customer experience
February 4, 2021 / admin
Investing time and effort into the structure of your website can make the difference between growing beyond the startup phase or fading into obscurity.
May 11, 2020 / Jennah Sontag
User experience research and testing at the design and prototyping stages brings usability issues to your attention when they're easier and cheaper to fix. Addressing these issues..
May 11, 2020 / Sid Shah
User experience, or UX, is often confused with usability; however, usability is only one of seven factors that influence overall UX. So what is the difference? Usability refers to how easy...
May 6, 2020 / Jennah Sontag
You may understand what user experience (UX) is, but unless you understand its importance to the success of your ecommerce site from a user-focused perspective, you may miss the opportunity to design it right the first time..
April 28, 2020 / admin
To truly understand user experience (UX), researchers must be able to see what users do, not what they say they do. Traditional UX research methods like interviews, surveys, and focus groups capture users’ perceptions of their experiences, while usability testing...
April 23, 2019 / Sid Shah
The strongest, most enduring brands are the ones that form emotional bonds with their audience. While those connections don’t have to be more than a fraction of a second in duration, their impact is ongoing if a brand adequately fosters...
April 2, 2019 / Sid Shah
Shoppers are online now. At least 40 percent of shoppers are, according to a study by UPS. They estimated that four out of 10 purchases are being initiated and completed in eCommerce channels only. When shopping online, 31 percent of...
March 30, 2019 / Jennah Sontag
User experience is more about the functionality of your site than its appearance. Site appearance deals with user interface, or UI. Visual appeal plays a role in the overall UX (in fact, 38% of users will leave if they don’t...
March 26, 2019 / Sid Shah
It’s hard to imagine running a modern business that does not have an online presence. After all, informative, accessible websites are something customers expect. If you’re looking to put up a webpage, you’ve got two options..
March 22, 2019 / Jennah Sontag
Why positive UX is crucial You may have the perfect product, and your product may be unique enough so that your competition is minimal, but optimizing your ecommerce site so that it connects with your..