startups
February 9, 2021 / admin
Design is what drives a startup’s brand, distinguishes it from the competition, and helps carve out market share.
February 9, 2021 / admin
You only have about 50 milliseconds to win over new customers on your website. Only great design can engage prospects in that time.
May 11, 2020 / Jennah Sontag
User experience research and testing at the design and prototyping stages brings usability issues to your attention when they're easier and cheaper to fix. Addressing these issues..
May 11, 2020 / Sid Shah
User experience, or UX, is often confused with usability; however, usability is only one of seven factors that influence overall UX. So what is the difference? Usability refers to how easy...
May 6, 2020 / Jennah Sontag
You may understand what user experience (UX) is, but unless you understand its importance to the success of your ecommerce site from a user-focused perspective, you may miss the opportunity to design it right the first time..
February 1, 2020 / Jennah Sontag
Once you know which UX research and design strategies you want to implement when developing your ecommerce site, you’ll want to narrow down which tools to use. Familiarize yourself with the most commonly used UX research, design, and collaboration tools,...
March 30, 2019 / Jennah Sontag
User experience is more about the functionality of your site than its appearance. Site appearance deals with user interface, or UI. Visual appeal plays a role in the overall UX (in fact, 38% of users will leave if they don’t...
March 22, 2019 / Jennah Sontag
Why positive UX is crucial You may have the perfect product, and your product may be unique enough so that your competition is minimal, but optimizing your ecommerce site so that it connects with your..
March 18, 2019 / Theresa Turner
You might have heard that you only have a few seconds for your brand make a good first impression. It turns out that a few seconds may be too late. In terms of your website, you really have only about...
March 14, 2019 / Jennah Sontag
A positive user experience with the first-impression elements of your site (navigation, homepage, mobile-friendly version) will lead users to further explore your products or services and, hopefully, become customers. Optimized UX..