April 1, 2021 / admin
There’s a significant difference between a logo and a brand. When contemplating a logo design, start by developing your bigger brand concept.
March 31, 2021 / admin
Whether your B2B or B2C, your customer base is inundated with information coming from all angles at every moment of the day and night.
February 9, 2021 / admin
You only have about 50 milliseconds to win over new customers on your website. Only great design can engage prospects in that time.
February 5, 2021 / admin
Creating a sticky app requires strong customer knowledge and design thinking principles, including research and continuous measurement to improve your app.
February 3, 2021 / admin
Major brands are discovering that empathy is more than just being nice. It's about building meaningful relationships with consumers.
February 2, 2021 / admin
Developing a product around an unknown concept is a long-term process that needs to be approached in a very specific way.
February 1, 2021 / admin
While startups can fail for many reasons, in many cases, they fail because they haven't invested in optimizing their online user experience.
March 30, 2019 / Jennah Sontag
User experience is more about the functionality of your site than its appearance. Site appearance deals with user interface, or UI. Visual appeal plays a role in the overall UX (in fact, 38% of users will leave if they don’t...
March 22, 2019 / Jennah Sontag
Why positive UX is crucial You may have the perfect product, and your product may be unique enough so that your competition is minimal, but optimizing your ecommerce site so that it connects with your..
March 14, 2019 / Jennah Sontag
A positive user experience with the first-impression elements of your site (navigation, homepage, mobile-friendly version) will lead users to further explore your products or services and, hopefully, become customers. Optimized UX..